Meet Jade Hymes

We recently connected with Jade Hymes and have shared our conversation below.

Jade, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

I found my purpose through a combination of darkness and motherhood, but the process of finding it was much deeper than a single moment of realization. It was a journey of rebuilding myself from the inside out.

My darkness was an energetically low point, a season where I was surviving instead of living. Motherhood brought the opposite weight, the responsibility of raising three daughters under three, on my own, in a new state, with no blueprint except the one I was slowly learning to write for myself.

I woke up one day both physically and consciously. I became aware of my patterns, my environment, and the way I had been moving through life in a state of disassociation. That awareness didn’t give me my purpose, but it pushed me onto the path of finding it.

My purpose revealed itself through healing.
Through shadow work, asking myself hard questions, and choosing solitude when I needed clarity.
Through walking in nature, praying, speaking to God out loud, and slowly rewriting the internal narrative that had shaped me since childhood.
Through feeding myself nourishing foods, changing my self-talk, and pouring into myself the affection and gentleness I didn’t grow up with.
Through reprogramming my subconscious mind, relearning how to love myself, and treating myself the way I deserved.

As I healed, I realized that everything I was doing for myself, the discipline, the nourishment, the emotional honesty, the self-study, the courage, was guiding me toward my purpose. My purpose wasn’t something outside of me. It was the result of uncovering the parts of myself that had been buried under survival.

Ultimately, I found my purpose by healing the internal places I didn’t know were broken. Through that healing, I understood that my role is to help others, especially my community near and far, learn to love themselves through food, internal dialogue, education, and courage. To show them what I had to teach myself, that wholeness is possible and purpose grows from the parts of ourselves we finally choose to meet.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I am a Holistic Wellness Practitioner and the founder of Guided by Honesty and AYA, The Smart Apothecary and Healing House. I assist people with transitioning into a healthier lifestyle through the products I have created, including small-batch herbal tinctures and educational materials rooted in nourishment, self-awareness, and intentional living.

After receiving numerous inquiries through my social media presence, I recognized a deeper need for accessible tools that support people in reconnecting with themselves. That realization led me to create a line of products designed to educate and support healing through herbal remedies and conscious lifestyle practices.

While developing these products, I also realized that a physical space is essential. I value real-time connection, consulting, and education, and I look forward to engaging with my community beyond the virtual space. This vision became AYA, a mobile and eventually brick-and-mortar wellness space where people can experience healing-centered education, nourishment, and herbal support in person.

To bring AYA to life, I launched a Kickstarter campaign to support the creation of this physical space. Alongside that expansion, I continue to offer digital resources, including my ebooks Eat Good, Live Great: Manifesting Through Diet and The 7-Day Reset: 21 Alkaline Recipes to Reset Your Body. These offerings reflect my belief that healing begins with education, intention, and the choices we make for ourselves each day.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, the three most impactful areas in my journey have been self-awareness, discipline, and education.

Self-awareness was the foundation. Learning to slow down, observe my thoughts, and recognize patterns allowed me to understand why I was reacting instead of responding. Self-awareness helped me identify where I was operating from survival and where I needed healing. For anyone early in their journey, this begins with honesty. Spend time alone, reflect often, and pay attention to what triggers you. Awareness always comes before change.

Discipline gave my healing structure. Healing is not just emotional work; it requires consistency in the way you care for your body, speak to yourself, and show up daily. Discipline helped me build routines around nourishment, prayer, movement, and rest, even when motivation was low. My advice is to start small and stay consistent. Discipline grows through repetition, not perfection.

Education empowered me to take ownership of my health and my life. Learning about food, herbs, emotional wellness, and the subconscious mind allowed me to make informed choices instead of reactive ones. Education doesn’t require formal schooling alone. Read, ask questions, study yourself, and stay curious. Knowledge builds confidence and clarity.

For anyone at the beginning of their journey, focus less on becoming someone new and more on understanding who you already are. Growth happens when self-awareness, discipline, and education work together. That combination creates alignment, confidence, and lasting change.

Looking back over the past 12 months or so, what do you think has been your biggest area of improvement or growth?

Over the past 12 months, my greatest area of growth has been learning how to slow down and lead from alignment rather than urgency. I used to equate productivity with constant movement, but I’ve learned that clarity, discipline, and patience create far more sustainable results.

This season taught me how to trust timing, listen to my body, and build intentionally instead of reactively. I’ve strengthened my ability to make decisions from a grounded place, especially as a mother, business owner, and community leader. Growth has shown up in the way I structure my days, protect my energy, and stay consistent without burning out.

I’ve also grown in my capacity to receive support and allow space for rest. That shift has improved every area of my life, from my health to my creativity to the way I show up for my community. The last year has been about integration. Turning everything I’ve learned into embodied practice and allowing my life and work to reflect the same values I teach.

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Image Credits

Kenneth W. Webb

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