We were lucky to catch up with Jake Brown recently and have shared our conversation below.
Hi Jake, so happy you were able to devote some time to sharing your thoughts and wisdom with our community. So, we’ve always admired how you have seemingly never let nay-sayers or haters keep you down. Can you talk to us about how to persist despite the negative energy that so often is thrown at folks trying to do something special with their lives?
I persist like a burrito in a blender—holding it together even when everything’s trying to tear me apart. Haters? I treat them like expired coupons: irrelevant, crinkly, and oddly aggressive. Nay-sayers? They’re the soundtrack to my hustle—annoying, sure, but totally optional. I take criticism with a grain of salt, a squeeze of lime, and occasionally a shot of tequila. The louder the doubt, the flashier the comeback. I’m not everyone’s flavor—and thank goodness, because bland doesn’t build empires.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
LFor over two decades, I’ve led an IT business built on precision, performance, and design-forward thinking. From infrastructure to interface, I’ve always believed that technology should be as intuitive as it is powerful—and that’s the philosophy behind everything I build.
What sets my work apart is the fusion of technical expertise with aesthetic clarity. I don’t just solve problems; I craft experiences. Whether it’s deploying enterprise systems, refining user interfaces, or developing tools for small businesses, I bring a designer’s eye to every line of code and every client interaction.
Now, I’m expanding into Nashville, Tennessee—a city that’s rapidly becoming a tech and innovation hub. With major players like Oracle and Amazon investing in the region A B, and a thriving support network including the Nashville Entrepreneur Center, NBIC, and the Nashville Area Chamber of Commerce, it’s the perfect environment to grow and collaborate.
This expansion isn’t just geographic—it’s strategic. I’m launching new services tailored to Nashville’s creative and entrepreneurial spirit, including digital branding systems, IT support solutions, and tools that empower small businesses to scale with style.
Whether you’re a startup looking for infrastructure or a brand seeking a digital refresh, I’m here to bring clarity, confidence, and a touch of elegance to your tech.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Looking Back: The 3 Pillars That Built Just Geek IT
🧠 1. Translating Vision into Structure
From the first spark of an idea to launching Just Geek IT, the ability to break down big goals into tangible systems was crucial. Whether it was setting up client workflows or refining internal processes, structure turned ambition into something scalable.
Advice:
Don’t just dream—diagram. Map out how your ideas interact, how they’ll function in the real world, and where things might break. Clarity breeds momentum.
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🎯 2. Designing with Intention
Even in the world of IT, aesthetics matter. Branding, UX, and even the way proposals are laid out—it all speaks to your identity. I’ve leaned into my eye for detail and proportion to make our services not just functional, but visually trustworthy.
Advice:
Learn the principles of design, even if you’re not a designer. Pay attention to alignment, spacing, and color psychology. People trust what feels balanced.
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📈 3. Blending Geekery with Pragmatism
Tech can be exciting, but it also has to work for people. Just Geek IT became a success by merging deep technical know-how with approachable, real-world solutions. It’s not just about being “good at IT”—it’s about being good for your clients.
Advice:
Get nerdy—but stay grounded. Keep learning, stay curious, and build things that serve a purpose. It’s okay to tweak as you go; just make sure there’s always a user in mind.
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To Anyone Starting Out:
Think like an architect, build like a craftsman, and listen like a friend. What you build matters—but how you build it will define you.
If you knew you only had a decade of life left, how would you spend that decade?
If I only had a decade left, I’d want to spend it building things that matter—with the people who matter most. I’d keep showing up for my clients and friends in the IT world, helping them turn ideas into real solutions. I’d dive deeper into design, too—bringing together luxury and practicality in ways that make everyday life feel a little more special.
I’d keep chasing the kind of projects that light me up—whether it’s a sleek interior, a smart system, or something totally unexpected. And I’d definitely make room for the fun stuff: the quirky ideas, the laughs with family, the moments that make all the hard work worth it.
Most of all, I’d focus on legacy—not just what I create, but how I make people feel. Ten years is short, but it’s enough to build something meaningful.
Contact Info:
- Website: https://www.justgeekitsolutions.com/
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