We caught up with the brilliant and insightful Jake Tripp a few weeks ago and have shared our conversation below.
Hi Jake, so excited to have you with us today, particularly to get your insight on a topic that comes up constantly in the community – overcoming creativity blocks. Any thoughts you can share with us?
In a word – patience. To quote a recent article I contributed to, there’s a concept from Aristotle’s Physics and Metaphysics where he’s trying explain how things change in the world. He says that deprivation is a necessary condition for change because it makes room for a new form or quality to emerge. In other words, change cannot occur without the removal of what was once there. If we consider the transformative aspects of the creative process, we can see how ‘expecting’ inspiration can ultimately force a natural process to occur. Instead of ‘deprivation’ or removal, we try to force an external quality to the form. Sometimes, when we remove these expectations from the creative process, we allow the transformation of our work to unfold naturally. I would equate this to something similar to patience – one that is not merely inactive but rather an operative process of letting the work define itself – on its own time.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
Professionally, I really enjoy bringing an alternative perspective to branding and content marketing. I love developing a content strategy for emerging brands and help them show the world why they deserve to be seen. Personally, my main passions are writing and outdoor sports such as canyoneering, caving, rock climbing, ski touring – anything that will break off a piece of the world that feels unique. Look out for some individual projects from the outdoor space in the near future. I have a lot of plans in the works for my own projects and can’t wait to share them with you!
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
It all depends on what part of the journey we’re talking about here. From a professional standpoint, I’d say learn how to see it from a client’s perspective – not from a writer, graphic designer, or any other creative standpoint. Instead, learn about the business side of the content creation. You will always have that part of the process where you can flex your creative muscles, but most companies only care about results. They are a business after all. Once you’ve had some experience helping clients achieve their goals, then you can focus more on what makes your particular product creatively unique. Eventually, you will have enough control to do what you want with your work – that’s a promise.
Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?
I would love to collaborate with more outdoor enthusiasts to realize a few half-baked concepts for outdoor content marketing. In my opinion, there’s a fair amount of inauthentic content marketing that misrepresents the overall goals and outdoor experience of outdoor enthusiasts. I want to bring something to the industry that embodies the reality of why a ‘sufferfest’ is good for the soul. Get in touch on LinkedIn, email, or text if you’re interested!
Contact Info:
- Website: https://apollinaxcritique.blog
- Instagram: @7routfit
- Facebook: https://www.facebook.com/jake.tripp.52
- Linkedin: https://www.linkedin.com/in/jaketripp6/
