Meet Janice Torres-Perez

We recently connected with Janice Torres-Perez and have shared our conversation below.

Janice, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

As a Puerto Rican with the trifecta of Indigenous, African, and Spanish ancestry who grew up in South Brooklyn in the nineties, affirming my identity by swatting away the tropes assigned by others, especially relatives, became my first entry to purpose-defining. With each glance in the mirror, I see a case study for survival.

I got here because others survived something, and now I have to make my earth occupation meaningful.

Note: Take which

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I’m a Creative Producer and Culture Advocate operating under my 10-year-old consulting practice, The Brand Phoenix, which is crowned in daughter Phoenix Mia’s namesake. We service entertainment companies, filmmakers, theatre companies, consumer events, and inspiring founders. Social impact is the focus of our practice and through my publicity, and creative concepts I’ve been instrumental in the development of the International Salsa Museum since 2021, the international notoriety of one of the nation’s largest gatherings for Indigenous Peoples, Indigenous Peoples Day New York Committee since 2019, and helping Juneteenth become a federal holiday as a community partner for Ms. Opal Lee’s Unity Unlimited organization. I also was a wardrobe stylist for celebrities and set designer for television, and film for a decade, while evolving in publicity and talent booking. These iterations of my career path nourished my ability to bring people together for meaningful causes.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

We must calm our souls and remember that we are all humans going through human experiences. The lighthouse is emotional intelligence. 1) Stay in alignment with causes that feed your soul.

2) Enrich your life and business by spending time with people from different communities, cultures, age groups, and business sectors.

3) Believe in your crazy ideas and collaborate with people with the same archetype of crazy.

Alright so to wrap up, who deserves credit for helping you overcome challenges or build some of the essential skills you’ve needed?

I have a circle of sisters who are also entrepreneurs and nurturers of their respective communities. I attribute my success to having a sisterhood of diverse women. They are my board of advisors that I can confide in for personal and professional matters. I’ve had business meetings while one was changing my kid’s diaper.

I’ve had one teach me the principles of establishing a business legally.

I’ve had one show up to help me verbalize to clients things I did not know how to.

We listen to each other. We fight for each other.

They are my hype-women, who can be a general or a soldier, stern, and motherly.

Contact Info:

Image Credits
Credit:International Salsa Museum Credit: Photographer Angie Vasquez

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