Alright – so today we’ve got the honor of introducing you to Jasmine Beam. We think you’ll enjoy our conversation, we’ve shared it below.
Jasmine, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?
This might sound like your typical story, but I grew up with a single, working mother. I can honestly never remember a time when I didn’t see my mother working. There were several years of my life when she was out the door before I woke up and home after me. We didn’t have much growing up, but we had what we needed—by any means necessary. This is a testament to many of the women in my family: they worked hard for everything they have. And my Granddaddy—man, that man worked three jobs to make sure his wife, children (all daughters), and grandchildren had what they needed, if they ever needed anything.
When I was 23, I found out I was going to be a mom. Up until that point, all my money was for me. Anything and everything I did—or didn’t do—only impacted me. Once I became responsible for another life, I worked every job that would hire me, climbing whatever pay scale I could until I finally found a career that felt right: healthcare. After several years, though, I realized that wasn’t the best long-term choice. But my work ethic wouldn’t let me give up. I kept striving—not just to put food on the table, but to have a job I didn’t hate going to.
When I entered the wedding industry, I marketed on every Facebook group I could find and begged my friends to share my info. I started off performing weddings, and during rehearsals, I was always drawn to the person running the show. One day, I thought, “I can do that.”
I assisted a few planners, but then my friend Joseph tossed me a wedding for a couple he was DJing for. I just grabbed it by the reins—and there was a moment during the reception when I knew: This is it for me. This is what I want to do. From that moment, I officially started my own LLC. I begged other planners to hire me as a second-hand, and I just got in there. Failure has never been an option for me. I have little humans who depend on me—and if that doesn’t give you a strong work ethic, nothing will.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
While my official job title is Wedding and Event Planner (or Coordinator, whichever you prefer), I feel like that title is a little too soft. I’m what you’d call the Chaos Coordinator, the Bridal Party Wrangler, the brains behind the scenes, and the calm energy you didn’t know you needed—until everything runs flawlessly and you realize, “Oh right, she handled that too.”
I’m a wedding and event planner based in Western North Carolina, specializing in day-of coordination and event management, with a focus on intimate celebrations that feel effortless (because behind the scenes, they’re anything but).
I may be new to the industry, but I’m not new to knowing exactly what I bring to the table: clear communication, unwavering organization, and a passion for making sure every couple ends their day glowing with joy—not exhaustion. I love all types of events, but weddings? That’s where my heart is. There’s just something about seeing two people light up at the end of the night and knowing I played a part in that.
Right now, I’m building my brand, defining my voice, and dreaming a little bigger every day. The goal? To grow into fewer weddings per year—but bigger, bolder, more luxurious ones—with a powerhouse team behind me. I’ve also started dipping into other event types (my first non-wedding event was a hit), and honestly, I’m hooked. Sip-and-paints? Pop-ups? Who knows. If it brings people joy and connection, I’m all in.
I’m currently booking for the 2026 and 2027 seasons and always looking to connect with good people who want a celebration that’s meaningful, smooth, and unforgettable. Let’s make some magic.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
I think the three most important skills that have shaped my journey are time management, organization, and communication. For those new to the industry, my biggest piece of advice is this: assist as many planners as you can—and take notes. I’m not saying you need to copy what they’re doing (not at all), but there’s nothing like first-hand experience. Also, take time to reevaluate yourself—and have someone else evaluate you too. Can the people around you honestly say you’re good at planning a vacation, a dinner party, or even a birthday? Do you avoid texts and phone calls? Can you manage conflict, or does that kind of stress shut you down? These are all skills and qualities you need to understand—and, if necessary, improve—before you jump in headfirst.
Alright so to wrap up, who deserves credit for helping you overcome challenges or build some of the essential skills you’ve needed?
Honestly, the biggest influences in my journey have been other small business owners and my friends. My best friend, Chaunda, is my go-to for advice on budgeting, accounting, and all things numbers—she’s also my practical thinker. If I’ve overthought it, she’s overthought it twice. We talk every day, so she hears the ins and outs of my business, and she’s basically my unofficial right-hand man. I tell her all the time she’d be amazing in this industry. I’ve also been lucky to receive support from some incredible fellow small business owners, including Tiarra Wilkie (Embodie & Inspired Fit x Tiarra), Joseph Lepanto (Good Vibrations Events), Heather Hollingsworth (Squirrel’s Nest Events), Courtney Sanchez (Sprout & Bloom), Allie Wall Berlin (Simply), & Brittany Martin (Golden Hour Charcuterie Co.), along with so many others I wish I could name. I list these names because I come from a community of small business owners, and I carry a piece of them with me in everything I do. I watch them, I learn from them, and I admire each of them so deeply. These people have taught me to appreciate myself, to know my worth, and to take chances. If you’re reading this article, please check out their Facebooks, Instagram, or their websites, and you will see why I look up to them, it’s very apparent.
If I have ever worked with you, met you at an event, toured your facility, whatever it may be, just know you have helped mold me in someway, and I thank you for that.
Contact Info:
- Website: www.littlebigeventsplanningco.com
- Instagram: @littlebigeventsplanningco
- Facebook: Little Big Events Planning Co.
Image Credits
Kayla Manning Photography
