Meet Jasmine Cormier

We’re excited to introduce you to the always interesting and insightful Jasmine Cormier. We hope you’ll enjoy our conversation with Jasmine below.

Jasmine , thank you so much for taking the time to share your lessons learned with us and we’re sure your wisdom will help many. So, one question that comes up often and that we’re hoping you can shed some light on is keeping creativity alive over long stretches – how do you keep your creativity alive?
I cannot force creativity. lol.

I get energized by it. I love hearing others share their dreams and vision for their life or business. I can sit with someone and bounce ideas back and forth.

Thats part of the inspiration behind our MUSE candle collection. There was a period in my life recently where I believed I was failing in front of everyone. I was trying to find my footing after shutting down my candle brand in 2022 after a successful run with WholeFoods Market stores in Austin and Houston, TX. Then a slow entry back into the personal wellness space in 2023 as I launched monthly yoga, meditation classes, and finalizing my life coaching certification. As I spoke to people around me, some close to me but not in my inner circle and some even further removed, what they said struck me. That they saw me as inspiring and were encouraged. That they knew they could go for their dreams too.

That revived me.

And if you too are a small business owner or having budding interests you may be able to relate. Here’s a quick look at some ways to spark your own creativity;
1.  Find your old note book and see what was important to you at that time. It may be the season to pick it back up.
2. Get vulnerable, with yourself or trusted friends, and share what’s blocking you. You may be surprised what comes up but you don’t want to go down that route.
3. Use AI to rephrase your question or theme and see what resonates and then tweak from there.
4. Go have fun. Feeling alive with the wind in your hair really gets the brains cells tingling.
5. Mindful movement like yoga or meditation, or driving in silence, ( my mom called it Joyriding, not to be confused with the crime) and ponder outside of the box ideas and see what avenues open up.
6. Write it on paper. It’s something about seeing it phrased or mapped out that make it tangible.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I’m at a place in my business where I’m somewhere I’ve never been and also exactly where I’ve been working towards.

So, sometimes it’s very uncomfortable. Sure, I’ve been a studio manager for someone else’s gym franchise. Now, as I’ve opened my own wellness studio for Yoga and our “Candle Club” I have to think like the owner. Doing the day-to-day tasks and teaching, and also remembering to take a step back to look at the bigger picture and redirecting our efforts to stay on track with goals and the big vision.

What’s special about it is looking back over each season of my journey and having the “ahhh” that’s what it was about.

In college, I worked part time at Build a Bear, helping guests put their dreamiest bear together. Fast forward to today, and I host candle making parties for corporations and individuals. Mentoring students in college as a campus queen and now coaching my clients into success, radiance, and wholeness. Being asked by my mother to give her shoulder massages and hearing her say that “I have blessed hands,” and now being a Reiki healing practitioner. Many full circle moments.

Scratch that. Many spiraling-up moments.

I’m thankful for each opportunity I get to paint the picture of the work I do (Candles, Coaching, and Community) while healing and supporting others on their wellness journey. Everyone may not like yoga, but they may like our intention candles. Someone who may not be interested in candles, may still come out to a guided meditation I’m leading or be open to energy work like reiki.

My main priority as a coach is to meet my clients where THEY are.

If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back I would say consistency, hope, and mentorship/coaching has been the most impactful in my journey.

For me, consistency and hope go hand in hand. You’ve heard this before to keep showing up, and sometimes just showing up is all you have to give. The other times, when you can show up the boldest and my integritous way possible, is the standard I try to stride towards daily. It’s waking up and having enough hope that this is my path and I’m owning it. This April 2024, Soy Society Wellness turns 6 years old!

Mentorship and Coaching, although similar, are not the same. A mentor shares with you what has and hasn’t worked for them. A coach is leading you past your comfort zone to reach your full potential, and sometimes even holding your hand and walking side by side with you so you can execute in community.

That would be my hope for every person in their journey. Be consistent in your business or craft. If you hope for a certification or degree, or any way to continually invest in yourself, go for it. (Those are transferable skills across the board.) Hold on to your hope that it will work out for you and your path is YOUR path. Go find a coach or mentor willing to not only tell you how to do it, but walk you through it until you can stand on your own.

How would you describe your ideal client?
My ideal client is someone who knows that they have more to offer the world. They know that they are meant for more.

Yet, they haven’t fully bloomed or relaxed in their beauty. They may use words like Late Bloomer in regards to confidence and innocence or felt like a Wallflower just there seen and not always heard, waiting to truly be acknowledged. If that wasn’t their issue, maybe they consider themself more like the Rose That Grew From Concrete- Tough and Carrying the weight of the world on their back. Now, they want to put that weight down and just feel the sun on their skin.

If that resonates with you, I’d love to personally invite you to my group coaching program The Radiance Effect or pre-register for my free webinar “Hole to Whole to Holy – and yes, it’s for the Spiritual and Religious Folkx :)”

Contact Info:

Image Credits
Derric Gillespie | @derricshoots

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