Meet Jason Frierson

We’re excited to introduce you to the always interesting and insightful Jason Frierson. We hope you’ll enjoy our conversation with Jason below.

Jason, thank you so much for making time for us today. We’re excited to discuss a handful of topics with you, but perhaps the most important one is around decision making. The ability to make decisions is a key requirement for anyone who wants to make a difference and so we’d love to hear about how you developed your decision-making skills.
How did I develop my decision making skills? I would say that I developed those skills while going to college and working in sales in my early career because you have to be quick when making decisions. I say that because in sales, sometimes you have to view it both ways and by that I mean from the other persons shoes and your shoes. Sometimes, if you take too long to make a decision it can complicate things and make it harder for you to make said decision. For me, to make a decision I need only the important things like mainly the top three most important things and with that information I can view all options within a couple minutes. To go even deeper into the developing those skills, I would have to think back to one of my former managers who taught me not to overthink on things when trying to make decisions and not be scared to think on my feet quickly. Was it nervous in the beginning of the development? Yes it was because you’re always second guessing yourself and wondering if you are making the right choice. Also, for me working in sales has helped me really further develop my decision making skills because in sales you have to think quick and decide things in the matter of minutes for the most part because some clients can take the hesitation as a sign of weakness or they tend to try and make you overthink something. In all, I would have to say that working in sales really helped me develop my decision making skills to where they are now and even now, I continue to develop those skills because development is an ongoing thing.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
What is it that I do? I am what you call a digital creator. Meaning that I do a wide range of things such as YouTube (two shows that I create and host with my business partner), podcasts and photography. The most exciting thing about the things that I do is that it gives entertainment to others when they need a laugh or something to watch. I would say that creating this brand/business with my business partner who also happens to be my significant other makes this brand even more exciting because it not only gives a different outlook things but it also helps the decision making when it comes to deciding what content to post and what ideas for the brand and how to plan the next chapter. The next thing we’re working on is continuing to expand and improve our social media channels so that way we can continue to reach our listeners and fans!

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
What are the the three qualities or skills do I find important? I would say that the first one is the ability to be able to read people and understand what can get views (when it comes to content creating) and in the personal life it is important because it can help you understand someone before you even hear their answer or thoughts on something. My second important one is a skill and that would be listening and providing empathy. I say that because you never know what someone is going through and sometimes just being that person is listening and keeping them off the ledge and being that hand they need is very important to have. That skill takes time to form and it starts at home as a child and when you become an adult you can really see just how much listening and being empathic can someone’s day. The last one would be in my opinion is a quality and an area of knowledge and that would be to me, risk. What I mean in that sense is that you have to know when to take a risk and have the knowledge to know if it will pay off. In my line of work taking risks and creating content that jumps on whatever topic is hot on the socials can be either a huge reward in terms of views or a huge failure because you missed the mark, So knowing how to gage the risk and having the knowledge of the risk/reward factor is very important.

Before we go, maybe you can tell us a bit about your parents and what you feel was the most impactful thing they did for you?
I would say that the most impactful thing my parents have done for me in my life would be to have given me the tools to make the tough decisions in life and know right from wrong. I saw that because when I look at things as an adult, I always rely on my upbringing that my parents taught me such as treating people with respect, having empathy, being open-minded and above all be willing to adapt and grow. To me, having them teach me that growing up has helped me cross some tough waters and challenging life experiences and it has made me a much better person and I am thankful for them teaching me and continuing to teach me things.

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