We caught up with the brilliant and insightful Jayne Jones a few weeks ago and have shared our conversation below.
Jayne, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?
For me, purpose didn’t arrive as a gentle whisper—it crashed into my life like a storm. Two years ago, I survived not one but two life-threatening medical emergencies related to diabetes. I remember lying in that hospital bed, my body failing, and realizing that sugar—the ingredient so many of us treat as harmless comfort—was literally killing me.
When I was discharged, the hospital didn’t even have the right food to send me home with. The nutrition staff had to run to a grocery store because there were no sugar-free, medically safe options available. That moment hit me hard: if I was struggling to find foods that would keep me alive, what about children, families, or vulnerable populations who don’t have the same resources or voice?
That’s when I decided my survival had to mean something bigger. I launched the No Sugar Baker movement—not just as a brand, but as a mission to educate, advocate, and change the way America thinks about food. My purpose grew from the intersection of my personal battle, my background in law and policy, and my heart for teaching kids in foster care, adults with disabilities, and families how to eat in ways that truly fuel their lives.
I found my purpose in survival—but I kept it alive by choosing to transform pain into power, and challenges into a movement that gives people hope, health, and a little sass along the way.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I’m Jayne Jones, better known as America’s No Sugar Baker—and my story started in a hospital bed. After two near-death emergencies caused by diabetes, I walked out determined to change not only my own life but also the way America thinks about food. That’s how the No Sugar Baker brand was born.
What makes my work so special is that it’s not just about baking desserts without sugar—it’s about creating a movement. I take classic, comforting, all-American recipes and reinvent them so they taste amazing but don’t spike blood sugar. I’m living proof that life can still be sweet without the sugar.
What excites me most is the impact beyond the kitchen. I’ve been able to teach foster families, children with special needs, and adults with disabilities how to prepare foods that fuel their bodies instead of harm them. And I’m using my background in law and public policy to push for bigger changes in hospitals and care facilities, so patients like me can get the medically tailored meals they need.
Right now, I’m focused on two new things that I’m especially proud of:
Our retail expansion – We want No Sugar Baker products on shelves, helping us reach families everywhere.
Congress—working the Halls of Washington, DC, telling my story, and how health systems should be teaching what they preach!
At the end of the day, my brand is about second chances—mine, and the ones I want to create for others. I’m excited to keep sharing recipes, stories, and advocacy with a growing community that believes life is better when we live it fully, fiercely, and sugar-free.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
1. Courage to Pivot.
When my health crisis hit, I could have stayed silent or felt sorry for myself. Instead, I pivoted. I drew on my background in law, politics, and advocacy and shifted it into a brand-new lane—health, food, and storytelling. My advice? Don’t be afraid to reinvent yourself when life demands it. The hardest detours often lead to the most meaningful destinations.
2. Persistence (with a Dash of Sass).
Building a brand from scratch isn’t easy. There were days manufacturers shut the door on me, media ignored me, and people rolled their eyes at “sugar-free.” But persistence kept me going—and so did my willingness to be bold, direct, and unapologetic. For anyone starting out: keep knocking, keep asking, and don’t water down your voice to make others comfortable.
3. Connection and Community.
The No Sugar Baker isn’t just about me—it’s about the families who write me saying they baked their first sugar-free pie, or the mom who tells me her diabetic child finally feels included at birthday parties. Those connections are the fuel. If you’re at the beginning of your journey, invest in relationships, listen to your audience, and let their stories shape your mission.
Alright, so before we go we want to ask you to take a moment to reflect and share what you think you would do if you somehow knew you only had a decade of life left?
Cripes—that question hits you right in the gut, doesn’t it? Truth is, I’ve already looked death straight in the eye twice. I am so thankful CPR saved me twice! So if I knew I only had ten years left, I wouldn’t waste a single one of them.
I’d keep on doing what I’m doing—teaching folks you can live a big, bold, joy-filled life without sugar. I’d keep baking up treats that make people say, “No way this is sugar-free!” I’d fight like crazy to get hospitals and care facilities to serve real, medically safe meals. And I’d keep telling my story loud and clear, because if it helps just one more family, it’s worth it.
But I’d also make sure I’m living fully outside the work. I’d be in the stands at the hockey rink, hollering for the kids. I’d be in the kitchen laughing with my husband, serving pie to neighbors, hugging friends tighter, traveling a little lighter, and soaking up every single moment.
If I only had a decade left, I’d spend it living with purpose, loving my people, and leaving behind a legacy of health, sass, and a whole lot of sugar-free joy.
Contact Info:
- Website: https://www.nosugarbaker.com
- Instagram: NoSugarBaker1
- Facebook: No Sugar Baker
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