Meet Jenna Sloan

We recently connected with Jenna Sloan and have shared our conversation below.

Hi Jenna, thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.

When we first started Mahoney Moments, I definitely felt imposter syndrome, because I wondered who would trust me with such an important day when I had very little experience. I know after planning my wedding that this was something I was good at and passionate about. Luckily, people took a chance on us and I was able to overcome imposter syndrome with each wedding we planned and each positive review we received. The testimonials and the heartwarming texts I’ve received from clients have given me a sense of confidence that running this business is what I should be doing.

Thanks, so before we move on maybe you can share a bit more about yourself?

We are a mother-daughter Northern Colorado based boutique style wedding planning and design company. In addition to offering full service wedding planning, we specialize in day-of coordination. As wedding planners, our goal is to create joy, cultivate love, & capture memories. We know each love story is unique and we strive to honor each of our couples individual stories by emphasizing the importance of every detail, big and small. Having been through it myself, I understand how stressful the planning process can be. We are here to ease stress for our couples and bring them peace so they can enjoy the most exciting time of their lives.

I think the fact that we are a family-run wedding planning business makes us unique. I originally started this business with my future sister-in-law Avery about a year and a half ago and when my mom moved to Colorado in November, she joined the business. Since then, she has taken over Avery’s position as my assistant on wedding days, because Avery’s photography business has taken off. It has been so fun to do this alongside my mom who did event planning for many years.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

I think two qualities/skills that have greatly impacted my journey are my work ethic and my organization. It takes a lot of hard work to build a business from the ground up and it takes extreme organization to plan multiple weddings at once and make sure that every couple feels seen, heard, and understood. I think my area of knowledge that has been most impactful is having planned my own wedding. I know firsthand what these couples are going through and how overwhelming the planning process can be. That knowledge really allows me to relate to my clients and understand how I can best support them to alleviate some of that stress.

My biggest piece of advice for those that are early in their business journey and looking to develop these skills and knowledge is to put yourself out there. For me, that was coordinating styled shoots, going to bridal showcases, and connecting with other wedding vendors. By doing this, I was able to get my business name out there while also showing my work ethic, organization, and passion for wedding planning.

Okay, so before we go, is there anyone you’d like to shoutout for the role they’ve played in helping you develop the essential skills or overcome challenges along the way?

My sister-in-law Avery and my mom Lisa have been extremely helpful in helping me overcome challenges. Avery has been so supportive in starting this business and lending her knowledge from a business perspective, since she has been in the wedding industry as a photographer. I aspire to have a business as successful as hers! My mom balances me out and has such great ideas for how I can continue to grow the business. She has pushed me to go to bridal showcases and tour local venues so I am more familiar with venues in the area and can hand out my business cards while I’m there.

Contact Info:

• Website: https://www.mahoneymoments.com
• Instagram: @mahoney.moments

Image Credits

ALW Photography
Aubrey Oothout
Dani Faulkenberry