We’re excited to introduce you to the always interesting and insightful Jenny Bredeken. We hope you’ll enjoy our conversation with Jenny below.
Jenny , first a big thank you for taking the time to share your thoughts and insights with us today. I’m sure many of our readers will benefit from your wisdom, and one of the areas where we think your insight might be most helpful is related to imposter syndrome. Imposter syndrome is holding so many people back from reaching their true and highest potential and so we’d love to hear about your journey and how you overcame imposter syndrome.
I’ve learned to overcome imposter syndrome by picturing the highest potential version of myself and acting like that person, especially when I don’t feel ready. As a person with big dreams, I’ve often felt like I was running behind. But when I look back on my life, I can see how everything has unfolded with perfect timing. That reflection gives me a deep trust that things are happening exactly as they’re meant to.
When self-doubt creeps in, I remind myself to push through and do the hard thing. Put one foot in front of the other and take imperfect action. One of the quotes our business is built on is “Imperfect action is better than perfect inaction.” It’s easy to get paralyzed by perfection, especially in a world saturated with curated social media highlights. But the truth is, growth happens in the messy, unfiltered parts of the process. The most confidence I’ve felt is outside of my comfort zone. I thrive on constantly learning and showing up.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
Together with my husband, we bake naturally leavened sourdough using grains we grow and mill ourselves right here on our fifth-generation farm. After operating our microbakery, Roscoe’s Sourdough, in Honolulu for four years—and shipping grains all the way from Minnesota—we took a leap of faith and moved to the family farm in 2023 to grow, mill, and bake right here.
Our work is deeply rooted in family, sustainability, and seasonal rhythms of the land. In a world that seems to move faster by the day—and with technology like AI reshaping so much—I find it almost medicinal to take something as simple and raw as a grain of wheat and transform it into nourishing bread. Bread has been made this way for thousands of years and there’s something grounding about tapping into that.
As our business grows, we’re continually inspired by how many people are drawn to what we do—not just for the bread itself, but for the deeper connection and building community. We’re currently expanding our on-farm bakery and milling facility to meet growing demand for our fresh-milled flour and sourdough products, with new seasonal breads and community events on the horizon.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
The three qualities that have had the most impact on my journey are a willingness to take chances, having a clear vision, and maintaining a positive mindset.
Taking chances has allowed for growth and opportunity, even when the outcome was uncertain. Having a clear vision for what my ideal life would look like makes it easier to make decisions that are aligned, rather than being pulled off course by distractions. And cultivating a positive mindset has been essential—when things don’t go as planned, it’s a chance to reframe the challenge. Instead of seeing a roadblock as failure, it becomes a sign that God is guiding the way toward something better suited or more purposeful.
Advice for Those Just Starting Out:
Take the leap, even when it’s uncomfortable. Waiting for the “perfect time” often means never starting.
Get clear on your vision. Write it down, revisit it often, and let it guide your decisions.
Trust the process. Every setback is redirection, not failure. Keep your heart open, your mindset grounded, and keep showing up—small, consistent steps will lead to big transformation.
Looking back over the past 12 months or so, what do you think has been your biggest area of improvement or growth?
This past year has been one of the most transformative seasons of my life. In May, we welcomed our second daughter—our first was just 21 months old at the time—so I’ve been navigating pregnancy, postpartum, and entrepreneurship. That experience has taught me two big lessons: how to be hyperfocused and how to surrender.
My family is my greatest priority, and when I think about the life I’m building, being a present and grounded mom is at the center of that vision. Parenting has a way of clarifying what truly matters—time suddenly becomes the most valuable resource. I’ve grown a lot by learning to let go of the things I used to do out of obligation or the belief that I “should.” Now, my focus is on the work that genuinely moves the needle for our business and brings me joy.
As a startup, one of the most impactful (and fulfilling) things I do is write—whether it’s content creation, grant writing, or sharing our story. Writing helps me stay connected to our mission and to the community that supports it.
Motherhood has also made me more resilient. Sleep deprivation is part of the season, but instead of letting it derail me, I’ve learned to protect and replenish my energy—through exercise, nourishing food (especially enough protein!), and cutting back on caffeine and alcohol. It’s all part of becoming more intentional, both in life and in business.
Contact Info:
- Website: https://www.fullcirclefarmmn.com
- Instagram: _fullcirclefarm
- Facebook: fullcirclefarmmn
Image Credits
all photos are from Jess Hunter Photography www.jesshunterphoto.com
so if you or someone you know deserves recognition please let us know here.
