We were lucky to catch up with Jennyfer Rubio recently and have shared our conversation below.
Alright, so we’re so thrilled to have Jennyfer with us today – welcome and maybe we can jump right into it with a question about one of your qualities that we most admire. How did you develop your work ethic? Where do you think you get it from?
Growing up, I was surrounded by guiding principles that shaped my daily life. Dedication, discipline, and integrity were more than just words to me; they were the pillars upon which I built my character. As a young dancer, I learned the importance of patience and perseverance, spending countless hours practicing and perfecting my craft. I faced setbacks and obstacles along the way, but I never gave up. These early experiences instilled in me a deep appreciation for hard work and the satisfaction that comes from pushing beyond my limits.
As I progressed in my career as a communications consultant and CEO of Branthea, I applied these principles and realized the significance of having clear values for a business. Values serve as a guiding force, reflecting the essence of your business and attracting like-minded people with whom you would like to collaborate.
I saw firsthand the powerful impact of these values when working with Maria Asunción Aramburuzabala, one of the most influential businesswomen in Latin America. She illuminated the importance of creating a culture of transparency, attention to detail, and integrity. Witnessing her commitment to these principles showed me how a mindset focused on values can truly transform a company and its stakeholders.
As a business owner and CEO of Branthea, I’ve come to understand the crucial nature of knowing my own ethical guardrails and operating principles. These foundational beliefs not only guide my decisions and shape my brand and reputation but also allow me to make decisions with greater confidence and clarity. At Branthea, we recognize that the image and reputation of a company go far beyond visuals; they encompass the expression of our personality, values, and actions.
With this understanding, we’ve crafted an inspiring Branthea’s Manifesto that reflects these principles and serves as a symbol of our commitment to excellence:
Branthea’s Manifesto:
- Passionately create exceptional, artful work with dedication and discipline. 2. Face the truth with courage and maintain unwavering integrity, even when it’s challenging.
- Pursue excellence through perseverance and attention to detail. 4. Foster collaboration over competition.
- Push beyond limits to achieve remarkable results.
- Continuously learn, improve, and inspire others.
- Treat people and the environment with respect and kindness. 8. Take responsibility for our actions and make things right when mistakes occur. 9. Believe in the coexistence of ethical practices and profitability.
By living out these values, we create a culture at Branthea that not only drives business success but also has a meaningful impact in the world. We consistently inspire our team, clients, and collaborators to push beyond their limits, innovate, and take risks. Furthermore, we foster an environment where everyone feels valued and supported, and where everyone has the opportunity to grow and thrive.
Ultimately, our success at Branthea is built on these guiding principles. We believe that dedication, discipline, and integrity are essential for creating a sustainable and successful business. As we embody these values and follow our manifesto, we continue to shape a culture of excellence that inspires others to strive for greatness and produce work that leaves a positive and lasting impact in the world.
Thanks, so before we move on maybe you can share a bit more about yourself?
I am a bilingual content strategist and branding consultant with a deep passion for branding and extensive experience in storytelling and content production.
To me, a happy life is a balanced one, where I can spend quality time with my family while helping business owners and professionals become unforgettable online.
Over the years, I’ve gained a reputation for my innovative and high-quality work. I’ve been fortunate enough to collaborate directly with CEOs and board members to bring numerous brands’ stories to life.
In 2021, I founded Branthea, a boutique branding and communications agency. At Branthea, we understand that effective communication requires a balance of
modern-day branding and authentic storytelling, and we’re passionate about creating visually stunning communication strategies that truly connect and convert.
We specialize in crafting impactful business names, creating stunning branding and developing engaging content for social media, e-Newsletters and marketing materials.
We are thrilled to announce the launch of our upcoming workshop, Olimpo: “The Power of Instagram Content.” As business owners and professionals, we understand the struggle of creating compelling and impactful content that truly resonates with your audience. That’s why we’ve designed this workshop to provide you with the tools and strategies you need to take your Instagram game to the next level.
Through Olimpo, you will learn how to craft a content strategy that is unique to your brand and captures the essence of your message. No more feeling lost or uninspired when creating content – with this workshop, you’ll be equipped with your own personalized content editorial plan that will set you apart from the competition.
Don’t miss out on this opportunity to elevate your social media presence and unlock your brand’s full potential. And if you’re ready to take your brand to the next level, join our e-Newsletter to get exclusive access to our workshops and resources. Together, we’ll create something unforgettable!
https://forms.gle/TuY7w96kwxAXxkmdA
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Looking back on my professional career, I have learned that one of the most critical skills to develop is attention to detail, it helps you stand out and shows that you are dedicated and committed to delivering excellence.. This level of attention also allows you to identify potential issues before they arise, and you can provide a surprising experience that exceeds your clients´´expectations, gaining a competitive edge in your field. My advice would be to invest in building a strong personal brand, which can make a huge difference in your professional journey. From personal experience, I know the impact that building a personal brand can have on showcasing your work, strengths, and personality in the digital world. Don’t wait any longer to start building your personal brand. Take action now and see the incredible impact it can have on your professional career.
Finally, the journey to success is not always easy, and it requires perseverance to overcome the obstacles that come your way. It’s important to stay focused on your goals, embrace challenges as opportunities for growth, and never give up on your dreams. Remember, success is not a destination but a journey, and it’s up to you to keep pushing forward.
In conclusion, building a strong personal brand, paying attention to detail, and persevering through obstacles have been the most impactful areas to achieving success in my professional journey.
One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?
I am always interested in hearing from potential collaborators and exploring opportunities to create meaningful and impactful work together. I am particularly interested in working with clients and other professionals who share my values and approach to work. Specifically, I am looking to collaborate with medium businesses who value the aesthetics of their business and are willing to take it to the next level and share their message with the world.
I am also seeking marketing, social media, SEO, experts who are open to create reels, Instagram lives together and/or be instructors for the Branthea Academy.
If you are reading this and want to collaborate, there are several ways to connect with me. You can reach out to me directly through email [email protected] or by social media https://www.instagram.com/jennyferrubio/
Contact Info:
- Website: www.branthea.com
- Instagram: https://www.instagram.com/jennyferrubio/
- Linkedin: https://www.linkedin.com/in/jennyfer-rubio-reyes-9208a224/
Image Credits
Femforce
