Meet Jertonya Feemster

We’re excited to introduce you to the always interesting and insightful Jertonya Feemster. We hope you’ll enjoy our conversation with Jertonya below.

Jertonya, thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?

Resilience, for me, comes from a deep desire to break generational curses and struggles, especially the financial burdens that have weighed on my family and so many others. When I look at the hardships my family has faced, I know it’s my responsibility to break that chain. You don’t have to come from wealth to make a difference—you can be self-made. My journey is about showing others that success is possible through hard work, perseverance, and purpose. I’m driven by the need to create a lasting legacy, ensuring that future generations—my children, grandchildren, and beyond—won’t have to endure the same struggles. My purpose is to build something meaningful, something that allows them to thrive without the burden of hardship, and to give back to my community in the process. It’s about making sure the next generation has something solid to stand on, proving that where you start doesn’t determine where you end up.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’ve been working on the Seal and Lift lid since 2021 because I’m set to revolutionize the coffee industry. This is a disruptive product, challenging the traditional lid we’ve used for centuries. With health consciousness at an all-time high since COVID, my lid offers corporations like Dunkin, Starbucks, and McDonald’s ETC…. a preventative solution, while also ensuring consumers’ safety. This project is close to my heart, and after three years of persistence and three patent rejections, I finally secured my patent. I knew this vision was meant to be shared with the world, so I’ve worked tirelessly to bring it to market on a large scale.

Over 400 million cups of coffee are sold daily, spreading germs through unsanitary lids. My mission is to protect consumers by educating them—and the coffee shops, gas stations, and nursing homes that serve them—about the risks. Although many coffee shops have safety measures in place, the fast-paced environment makes it nearly impossible for baristas to avoid touching the most critical part of the lid that consumers put to their mouths. I’m building a better tomorrow, one cup at a time.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

As an entrepreneur, resilience, consistency, and confidence have been key to my success. Resilience helped me push through setbacks, like when my patent for the Seal and Lift lid was rejected three times. Instead of giving up, I kept refining my approach until it was approved. Consistency is critical, especially when working on long-term projects. Every day, I’ve committed to bringing my vision to life, knowing that small steps lead to big results. Confidence, too, plays a major role in entrepreneurship. You have to believe in your product or idea, even when others doubt it. It was confidence that drove me to pursue a disruptive product in a centuries-old industry, and it’s what will help me bring it to the world.

How can folks who want to work with you connect?

We are actively seeking partnerships with major corporations, including coffee shops, gas stations, nursing homes, hotels, office buildings, and hospitals. Recently certified as a minority business MBE, we are ready to become a key supplier in these industries. Our goal is to make the Seal and Lift lid a mainstream product, providing a safer, more hygienic option for consumers. While we are targeting large corporations, we are also eager to collaborate with smaller chains and independent coffee shops. Additionally, we are open to working with distributors who share our vision for bringing this revolutionary product to a wide range of customers.

Contact Info:

• Website: https://www.feemsterinnovation.com/
• Instagram: https://www.instagram.com/sealandlift?igsh=MWJ0MjVpaHJpanQxZw%3D%3D&utm_source=qr