We recently connected with Jessica Hilts and have shared our conversation below.
Jessica, thank you so much for joining us and offering your lessons and wisdom for our readers. One of the things we most admire about you is your generosity and so we’d love if you could talk to us about where you think your generosity comes from.
I grew up watching my mother struggle to provide for us like she wanted to. She worked so hard to make sure we were taken care of and always worked so hard. We received help from many people and as an adult, when I am able to give back to someone in need, I will. Because when my family was in need, others were generous to us. I lost my mother 10 years ago, today. (1/14/15) she couldn’t give back like she wanted to, so in her honor, I give back when I am able.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
I am an event floral designer. My main work is weddings, which bring me so much fulfillment. Being able to be a part of the day a couple vows their forever to each other, is an amazing feeling!
My love of flowers began as a child, while spending time working in my mom’s flower beds. She taught me about flowers and growing and maintenance. It brought her so much joy. To watch her flowers bloom was what she looked forward to the most. She is with me in all of the work I do and will remain there. I owe my love of flowers and making people smile with them, to her. May she rest in peace. My main floral company is Petal Post Events, which began as a brick and mortar everyday flower shop. Very early on I was approached about a bridal bouquet and boutonniere. I hadn’t done bridal florals yet. I fell in love with the bouquet and sought out to learn my technique and style. Before long I moved to my home studio and stopped doing retail. I put all of my focus into large events and weddings and have consistently booked 30 weddings a season for the last 5 years. That’s pretty good for a one woman show. I have met many amazing vendors along the way that will help when able. I am very lucky for the network that I have.
I recently created my floral design brand, Poppy & Lotus Floral Design Co. which has been slow moving. My focus with that brand is in luxury weddings. I’d love to travel the world installing luxury florals!
If you had to pick three qualities that are most important to develop, which three would you say matter most?
The season of each flower and availability. The proper care and preparation of the flowers. The most impactful on my journey would be the loss of my mother and wanting to pursue a career that I would love.
One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?
I would love to collaborate with wedding planners and other florists in luxury floral design. Happy to freelance as well!
Contact Info:
- Website: https://www.petalpostevents.com
- Instagram: petalpostevents
- Facebook: petalpostevents
so if you or someone you know deserves recognition please let us know here.
