Meet Jill Ettinger

We caught up with the brilliant and insightful Jill Ettinger a few weeks ago and have shared our conversation below.

Hi Jill, so great to have you on the platform. There’s so much we want to ask you, but let’s start with the topic of self-care. Do you do anything for self-care and if so, do you think it’s had a meaningful impact on your effectiveness?

It’s perhaps an overused term, but self-care seems more important than ever. I used to think working around the clock was essential. I stayed up all night, woke early, and worked non-stop. It didn’t feel like anything was missing or wrong. But it’s only when I was forced to take a step back after the birth of my daughter a decade ago that I realized what self-care really was and why it’s so essential.

I don’t have a set definition for self-care. Sometimes it’s as simple as a few extra minutes in the shower. Maybe it’s sipping coffee in the yard during the quiet early hours. The other day, it was watching a swallowtail butterfly (the largest species in North America!) dart all across the yard for nearly an hour. When we’re not experiencing a heat wave, it’s a three-hour hike through the beautiful LA wilderness. It’s a vacation, a spa day, a bit of meditation.

While describing self-care is a bit elusive, identifying what it’s not is easy: it’s not doing work, even though I love what I do. It’s not doomscrolling on the device, sitting in traffic, or putting myself in an environment with toxic people.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

Jill is a leading voice in content strategy and marketing for ethically minded brands. She served as Head of Content for the Livekindly Collective’s media platform from 2017-2020 and has worked with a number of digital content platforms, nonprofits, and CPG brands including VegNews, WildAid, Sambazon, and Alicia Silverstone’s The Kind Life. Jill was named one of the top 150 women leaders in 2024 by the Vegan Women Summit.

Ethos views sustainability within the context of culture, well-being, and the world we all share. It is not just about the global climate — it’s about our personal climates, too. From our health to our homes to our journeys, what we choose defines us — and our planet. Through thought-provoking relevant conversations and highly curated product recommendations, Ethos is the definitive voice of ethical and sustainable living in the modern world.

Ethos believes a better world is possible. We’re showing up to help make our planet more sustainable, equitable, creative, and joyful. We celebrate artistry and entrepreneurship, critical thinking, and science. We demand inclusivity and respect and hold ourselves to this standard. We strive to support and elevate our global community and produce work that matters.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

1. I don’t love describing work as “passion” but having a keen interest or even a slight fascination with something is so important in building a life and career that’s meaningful. That informs so much of how we look at the rest of the world; when we have a deep joy and purpose, we see the potential for that everywhere. It invites our creativity, our faith in ourselves, and our abilities to work with others and build the world we want to see.

2. Understanding that new rules can be made as we go along is a game-changer. The world has been remade countless times over by visionaries who decided to do things another way. That doesn’t mean we have to reject every rule or standard that came before us, but knowing that there’s wiggle room is a huge leg up. This also invites creativity and new ways of thinking.

3. Stay the course. The world is always changing. It can take time for things to develop and harden into the realized version of your vision. Sometimes slight tweaks or pivots are necessary, but don’t abandon your dreams, especially if you know in your heart it’s what you’re meant to do.

How can folks who want to work with you connect?

We are preparing to launch a first-of-its-kind program for consumers looking to do more for their own well-being and the state of the planet. We need visionaries in tech and finance to help us achieve our goal. Please get in touch! [email protected]

Contact Info:

• Website: https://the-ethos.co
• Instagram: @elevateyourethos
• Linkedin: https://www.linkedin.com/company/the-ethos-co/
• Twitter: the_ethos_co

Image Credits

Jill Ettinger / Ethos