Meet Jillian Rowe

We recently connected with Jillian Rowe and have shared our conversation below.

Jillian , thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?

At 27, I lost my first husband to an accidental overdose. Many people quietly blamed me, because a year earlier I had made the painful decision to separate from him. What they didn’t know was that addiction had been part of our entire relationship. For years, I tried to help him, but I was young and unequipped to carry that weight.

In the beginning, I blamed myself too. I replayed the choice I had made and wondered if things would have been different if I had stayed. But the truth is, his struggle wasn’t mine to fix.

Losing him changed everything. I knew I couldn’t heal in Massachusetts, where every street and memory carried his shadow. So, I left. I packed up my life and moved to Colorado, searching for a place where the past wouldn’t follow me at every turn. A place where I could finally begin again.

That season of loss reshaped me. It taught me that resilience isn’t born in comfort, but in the moments, you think you can’t possibly take another step and yet somehow, you do. I learned how to carry both grief and hope, how to rebuild when everything feels broken, and how to trust that healing is possible, even if it comes slowly.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

After starting over in Colorado, I knew I wanted to build something meaningful, something that felt connected to who I was and where I had come from. My first husband was a tile installer, and he’s actually the reason I found my way into flooring. Carrying on in the same industry has given me a way to keep a piece of him with me every day. What began as a connection to him has since grown into a true passion of my own; helping people transform their homes through beautiful, lasting floors.

Flooring may seem simple at first glance, but it’s the foundation of every space; it sets the tone for how a home feels. What excites me most is seeing clients light up when their vision comes to life, whether it’s a warm family room, a modern kitchen, or a space that just feels more like them. For me, it’s never just about floors, it’s about creating environments where people can live, love, and make memories.

What makes my company unique is that personal touch. We take the time to listen, to guide clients through the process, and to treat every project as though it were our own home. That kind of care, combined with a commitment to quality and craftsmanship, has helped us build trust here in Denver and beyond.

Looking ahead, I’m excited about continuing to grow and expand what we offer; introducing new products that combine durability, sustainability, and style. My hope is to keep building a business that not only delivers beautiful results, but also reflects resilience, transformation, and heart—the same values that have shaped my own journey.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, I think the three qualities that had the biggest impact on my journey were resilience, empathy, and adaptability.

Resilience came from walking through loss and learning how to rebuild my life from the ground up. It’s what kept me moving forward when it would have been easier to give up. For anyone early in their journey, resilience is built one step at a time; you don’t need to have all the answers, you just need to keep going, even on the days when it feels impossible.

Empathy has been equally important. Living through personal challenges gave me a deeper understanding of what others might be carrying, even if it’s invisible. In business, that translates to really listening to clients, caring about their needs, and treating their homes as if they were my own. My advice here is simple: practice listening more than you speak, and approach people with genuine curiosity and care.

Adaptability has shaped both my personal and professional path. Life rarely goes as planned, and being willing to pivot—whether that meant starting fresh in Colorado or expanding my business has been key to growth. For those starting out, I’d say don’t get too attached to how you think things “should” go. Stay open, because sometimes the detours lead you to exactly where you’re meant to be.

If I had to sum it up, I’d say: keep going, keep caring, and stay open. Those three things can carry you through just about anything.

Looking back over the past 12 months or so, what do you think has been your biggest area of improvement or growth?

Over the past 12 months, my biggest area of growth has been finding the courage to go out fully on my own. It felt a lot like when I first moved to Colorado, leaving behind everything familiar in Massachusetts to take a risk on a new life. Both times, I was scared and unsure of what the future would look like, but I knew in my heart that the only way to grow was to step into the unknown.

This past year has been another one of those defining chapters. Starting my business on my own forced me to face the fears and doubts that whispered I wasn’t ready or capable. But just like when I chose to start over in Colorado, I leaned on resilience and trusted that even if the path was uncertain, it was mine to build.

It hasn’t always been easy, but every challenge has made me stronger and more grounded. More than anything, I’ve learned that sometimes the scariest decisions are the ones that shape you the most—and that taking risks is often the only way to truly move forward. And now, looking ahead, I feel excited and hopeful about what’s possible. This growth has given me the confidence to dream bigger, to expand my vision, and to keep building a future that reflects both my story and my strength.

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Image Credits

Noelle Williams Photography

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