Meet Jing Ju

We’re excited to introduce you to the always interesting and insightful Jing Ju. We hope you’ll enjoy our conversation with Jing below.

Hi Jing, we’re so appreciative of you taking the time to share your nuggets of wisdom with our community. One of the topics we think is most important for folks looking to level up their lives is building up their self-confidence and self-esteem. Can you share how you developed your confidence?

Honestly, I think my confidence came slowly, like light sneaking into a room in the morning.
I stopped trying to be impressive and started being honest with myself — what I like, what I’m good at, what makes me feel alive. Once you know that you can handle whatever comes next, even if you mess up a little. That kind of calm feels way better than “perfect.”

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I founded JUJU Studio to explore how space can tell stories and shape emotion.
Our work spans retail, events, and experiential design — blending architecture, materiality, and narrative to create moments that feel both elevated and deeply human. What excites me most is building experiences that connect cultures and senses — where design becomes a language of feeling.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Curiosity, sensitivity, and clarity.

Curiosity keeps me exploring, I started in architecture but often wandered into museums, markets, and even hardware stores just to understand how things were made. That curiosity became my design compass; it helps me see links between craft and storytelling. Sensitivity is what allows me to feel a space, not just see it. Once, during an exhibition install, everything looked perfect but somehow felt “off.” I realized the lighting temperature was too cold, once we warmed it up, the whole space breathed again. Clarity is knowing when to stop, I remind myself that not every beautiful thing belongs to every project. The courage to edit is what gives a design its soul. Advice? Stay curious, stay soft, but know your boundaries. Growth isn’t about adding more, it’s about knowing what to keep.

We’ve all got limited resources, time, energy, focus etc – so if you had to choose between going all in on your strengths or working on areas where you aren’t as strong, what would you choose?

I used to think I had to fix everything I wasn’t good at — and maybe that works in school, where exams reward balance. But in life, it’s different. After graduation, you need to reinvent yourself by becoming truly good at something.

You don’t need to do everything on your own — it’s better to understand the essentials and know *how* to find help. Like taxes: you don’t have to spend 20 hours figuring them out yourself when it only takes 30 minutes to find a great CPA. Your time is probably far more valuable elsewhere.

I believe in going all in on your strengths with awareness. When you know what you do best, you move with lightness and confidence, and people can feel that energy. It’s effortless to do something that fits your nature — and far more rewarding.

The funny thing is, once you focus on your strengths long enough, the weak spots quietly improve too — not because you force them to, but because you’re creating from a place of flow, not fear.

Contact Info:

• Website: https://jujustudionyc.com
• Instagram: @jujustudionyc
• Linkedin: https://www.linkedin.com/in/jujing/