Meet Jodi-kay Edwards

Alright – so today we’ve got the honor of introducing you to Jodi-kay Edwards. We think you’ll enjoy our conversation, we’ve shared it below.

Jodi-Kay , we’re so excited for our community to get to know you and learn from your journey and the wisdom you’ve acquired over time. Let’s kick things off with a discussion on self-confidence and self-esteem. How did you develop yours?

Growing up in Kingston, Jamaica, I was surrounded by stories whether it was the tales shared by my family or the ones I created in my head as I climbed coconut trees with friends. When I moved to the U.S., everything shifted. I went from feeling like I belonged to feeling invisible. Being the new kid who sounded different and looked different wasn’t easy, and the bullying I faced made me question my worth. For a while, I let those voices dictate how I showed up.

But one day, I decided I was done letting other people write my story. I realized that every setback I faced was just a plot twist, not the end. I started owning my narrative, sharing my experiences, and reframing how I saw myself. The more I leaned into my authenticity, the more I noticed something powerful, people connect with realness.

Confidence for me didn’t come overnight, in fact it was a 10 year process. It came with small shifts that rewired how I showed up, from speaking up in rooms where I used to stay quiet to building a brand that’s 100% authentically me. This transformation taught me a profound truth, we’re all the main characters in our own lives, and the Reticular Activating System (RAS) is like the director, constantly filtering what we see and believe based on the mindset we adopt.

When you start feeding your RAS with empowering thoughts and intentional focus, your reality shifts. You stop seeing obstacles and start seeing opportunities. That’s the power of mindset, it’s not just about feeling confident, it’s about training your brain to see yourself as the hero of your own story, not the victim. Once you do that, the possibilities are endless.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m Jodi-Kay Edwards, a Brand Strategist and Visibility Expert dedicated to helping CEOs and creatives build unforgettable brands that stand out and scale with purpose. Through my work as the CEO of Alignment Is The New Hustle and co-founder of Behind The Scenes Agency, I focus on equipping small business owners and CEOs with strategies that amplify their influence, connect authentically with their audience, and turn their unique stories into profitable, impactful brands.

What excites me most about what I do is witnessing the transformation when a business owner finally sees the power of their story. There’s nothing like helping someone break through self-doubt, step into their potential, and create systems that allow them to thrive. I specialize in crafting frameworks for brand visibility, storytelling, and strategic partnerships that make growth feel achievable and aligned.

Right now, I’m focused on expanding my personal brand, by offering workshops and strategy sessions to help entrepreneurs create clarity, confidence, and consistency in their content marketing. Additionally, I’m preparing for new episodes of my podcast, Main Character with Jodi-Kay Edwards. Main Character – The Story Beneath The Brand is all about leveling up from the inside out by understanding the real main character in your life, your Reticular Activating System (RAS). The RAS controls what you focus on, how you feel, respond and ultimately what you do. I’m diving deep into the emotional plot twists that shape who we are, asking: Is the main character we’re playing really who we want to be?

Each episode peels back the layers of personal development and authenticity, while helping you rewrite the blueprint for building your in demand brand. I’m also working on new collaborations with other creatives and CEOs to share even more tools and strategies for success.

At its core, my brand is about helping others rewrite their narrative, own their space, and achieve success without compromising authenticity. Whether through speaking, coaching, or my agency work, my mission is to inspire people to build businesses and brands that reflect the best version of themselves.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, three qualities that had the biggest impact on my journey were resilience, storytelling, and strategic thinking. Each played a pivotal role in shaping my career and building my brand.

Growing up with challenges taught me how to adapt and keep moving forward, even when the odds felt stacked against me. Resilience isn’t about avoiding failure, it’s about using every setback as a stepping stone. For those just starting, my advice is to embrace discomfort and lean into challenges. They are often the best teachers. Build resilience by setting small goals, learning from failures, and celebrating progress, no matter how small.

I learned early on that your story is your superpower. People don’t connect with perfection they connect with authenticity. Learning how to share my experiences, struggles, and wins helped me create deeper connections with my audience and clients. For those starting out, focus on discovering your “why” and practice telling your story in a way that’s relatable and impactful. Whether it’s on social media, in conversations, or through content, the more you refine your storytelling, the more memorable your brand will become.

Scaling my business required more than passion; it demanded systems, structure, and forward-thinking. Strategic thinking allowed me to focus on what mattered most and create repeatable processes for success. My advice for those early in their journey is to prioritize clarity. Understand what you want to achieve and map out actionable steps to get there. Stay flexible and always look for ways to improve or pivot when needed.

These qualities took time to develop, but they’ve been instrumental in my journey. My parting advice? Trust the process, stay true to your vision, and keep showing up because consistency is the key to long-term success.

We’ve all got limited resources, time, energy, focus etc – so if you had to choose between going all in on your strengths or working on areas where you aren’t as strong, what would you choose?

I believe it’s better to go all in on your strengths and leverage them as the foundation of your success. When you focus on what you’re naturally good at, you create momentum. That momentum builds confidence, which opens doors to new opportunities and allows you to maximize your unique value.

Trying to be well-rounded often dilutes your energy and leaves you frustrated because you’re spending time on things that don’t align with your natural abilities. Instead, I believe in partnering with or delegating to people who are strong where you’re weak this allows you to stay in your zone of genius. However, if you’re a lover of mastery like I am and can be disciplined enough to focus on mastering a skill for a few month to a year I encourage you to follow that curiosity! I’m a master of many things because I allowed myself to learn and invested in coaches and programs that accelerated my understanding and growth.

A pivotal moment in my journey came when I stopped trying to master every single aspect of my business. Early on, it’s hard when the cash flow isn’t there, so I did learn a little of everything but then when the cash flow was flowing, I learned how to gain my time freedom back by delegating things I didn’t enjoy doing as well as things I was not good at. This is when I doubled down on what I excelled at storytelling, brand strategy, and visibility and saw immediate growth. My business scaled faster, my clients were happier, and I felt more aligned.

While I’m great at complex tasks and marketing strategies, I’m not the best at simple tasks. Admin is a necessity but it’s also where I procrastinate the most, so I created a system and put people in place to maintain the system. Instead of trying to “get better” at those, I found tools and team members who could handle them, freeing me up to focus on crafting impactful brand narratives and helping others succeed.

When you identify your superpowers and own them you can put your effort into sharpening your skills and finding ways to use them strategically. This is a win, win for everyone. At the same time, recognize where you could use support, and don’t be afraid to ask for help. True growth comes not from being laser-focused on what you do best and building a team or network to complement your strengths.

Contact Info:

• Website: https://www.jodikayedwards.com
• Instagram: https://www.instagram.com/jodikayedwards/
• Facebook: https://www.facebook.com/jamrockgrl
• Linkedin: https://www.linkedin.com/in/jodikayedwards/

Image Credits

Photographer: Ajia Jackson
https://www.instagram.com/jackson_visuals