Alright – so today we’ve got the honor of introducing you to Jonathan & Catalina Cadiz. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Jonathan & Catalina, thanks for joining us today. Let’s jump right into something we’re very focused on here – improving our ability to make decisions. Everyday, we’re faced with decisions that can impact the future of our careers, businesses, relationships and more and so one of the most impactful areas for personal development, in our view, is decision-making. Can you talk to us about how you developed or improved your decision-making skills?
We developed our decision-making skills by building a strong foundation of trust, shared values, and complementary strengths. As partners in both life and business, we’ve faced many situations where clarity, communication, and intuition made all the difference. Over time, we learned to lean on each other’s perspectives—one of us may analyze details deeply, while the other sees the bigger picture. We reflect often, we’re not afraid to make bold moves, and most importantly, we make decisions anchored in purpose, not fear. That combination allows us to move forward with confidence, even in uncertainty. Every decision is a step we take together, growing not only our business but also our connection as a team
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
We’re the co-founders of Canvas Advertising, a creative agency based in Austin, Texas, focused on helping brands grow through strategic marketing, branding, and powerful digital presence. What excites us most is seeing businesses gain clarity, confidence, and visibility through intentional storytelling and design.
Our journey as partners in life and business has been about blending creativity with strategy—transforming ideas into results. We work closely with entrepreneurs, startups, and established companies that are ready to evolve and stand out in a saturated market. What makes our brand special is the depth we bring to each project: we don’t just execute campaigns—we build meaningful brands that connect with real people.
Currently, we’re expanding our services to include full brand development and launching new packages for social media management and website creation. We’re also hosting brand strategy sessions for business owners who are ready to take their identity and marketing to the next level.
At the heart of it, Canvas is about growth with purpose, design with direction, and making bold ideas happen.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back, the three most impactful qualities in our journey have been:
1. Clarity of Vision – Knowing what we stand for and where we want to go has guided every major decision. When you’re clear about your values and your goals, it becomes easier to say “yes” to the right opportunities and “no” to distractions. Our advice: take time to define your vision early—write it down, refine it often, and let it evolve with you.
2. Resilience – Building a business isn’t linear. There are wins and setbacks, and you need the emotional strength to keep going when things feel uncertain. We’ve learned to see challenges as teachers. For anyone starting out: trust that discomfort is part of the growth process, and keep showing up, even when it’s hard.
3. Strategic Communication – Being able to communicate clearly—whether to clients, a team, or your audience—can transform your results. It’s not just about marketing; it’s about creating connection. Our advice: work on how you express your ideas. Listen more, speak with purpose, and always stay curious.
No matter what industry you’re in, growth comes from combining self-awareness with consistent action. The sooner you start nurturing these core qualities, the more solid your path becomes.
How would you describe your ideal client?
Our ideal client is someone who’s passionate about their business and ready to invest in meaningful growth. They’re clear on their mission—or open to exploring it—and they understand that branding and marketing are not just about visuals, but about connection, storytelling, and long-term impact.
We work best with founders and teams who value collaboration, trust our expertise, and are excited to build something with intention. Whether it’s a startup looking for strong brand foundations, or an established company ready to elevate their image, what matters most is their willingness to think boldly, stay aligned, and take action with purpose.
Contact Info:
- Website: https://canvas-advertising.com
- Instagram: https://www.instagram.com/canvas.advertising
- Facebook: https://www.facebook.com/canvasadvertising.tx
- Linkedin: https://www.linkedin.com/company/canvasadvertising
Image Credits
Canvas Advertising LLC projects.
so if you or someone you know deserves recognition please let us know here.
