We recently connected with Jordan Hansen and have shared our conversation below.
Jordan , appreciate you making time for us and sharing your wisdom with the community. So many of us go through similar pain points throughout our journeys and so hearing about how others overcame obstacles can be helpful. One of those struggles is keeping creativity alive despite all the stresses, challenges and problems we might be dealing with. How do you keep your creativity alive?
My creativity stays alive because it’s constantly evolving. I have so many artistic interests that I naturally cycle through them depending on the season of life I’m in. One month I might be completely immersed in card making and paper crafts, and the next I’m sewing, making epoxy tumblers, or decorating sugar cookies.
That variety is what fuels me. If I start to feel burned out in one area, I don’t force it — I just shift gears and dive into whatever creative outlet is calling to me. Eventually, the spark for the original hobby always comes back, and when it does, I jump back in with fresh energy and ideas.
I also love seeing what other creators are working on — it’s so inspiring and always sparks new ideas for me. I’m constantly learning new techniques and trying new things just for the joy of it. That mix of curiosity, experimentation, and community keeps my creative energy going strong.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I’m Jordan Hansen, the founder of Jordan’s Easy Entertaining, a creative lifestyle brand where I share DIY inspiration for crafting beautiful, meaningful celebrations—from parties and holidays to those everyday moments that deserve a little extra sparkle.
When I first started my blog over a decade ago, my focus was on large-scale party planning. These days, my content leans more into smaller gatherings and the kinds of details that help make any occasion feel special. I believe almost every part of a celebration can be created at home with a little creativity—recipes, food styling, decorations, handmade gifts, and even invitations and thank-you cards. Most of what I share is easy to follow and designed to make a big impact without being overwhelming.
A lot of my inspiration comes from the people I love and the occasions we celebrate together. With a big family and a close circle of friends, there’s almost always something to create for—whether it’s a birthday, baby shower, wedding, or just a thoughtful thank you. I’ve made everything from custom party decorations and homemade gifts to special desserts and handmade cards, all inspired by the people in my life. Whether it’s a theme that reflects their favorite things or a color palette that feels just right, I love putting personal touches into everything I make.
I especially love creating holiday content—if I could live in a world where it was October through December on repeat, I absolutely would. I’ve had the joy of teaching both in-person and online, including at Cricut’s Mountain Make-a-Thon and through several creative summits. Right now, I’m developing even more paper crafting and card making content, with plans to launch a new series of online classes by the end of the year.
While I’ve been fortunate to collaborate with some incredible brands, the most rewarding part of running Jordan’s Easy Entertaining is hearing from readers who used one of my ideas or tutorials to make their own celebration unforgettable. That connection is what keeps me inspired—and why I love doing what I do.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back, the three things that have had the biggest impact on my journey are building genuine connections, staying creatively adaptable, and always being willing to learn.
Community and connection have been absolutely foundational. Almost every major professional opportunity I’ve had has come through a relationship—whether it was a fellow blogger recommending me for a collaboration, or someone in my niche connecting me with a brand. When I first started seeing real growth in my website, it was because I joined blogging groups, supported other creators, and started building authentic relationships. This space is filled with people who genuinely want to see each other succeed, and I’ve always loved the “rising tide raises all ships” mentality. For anyone just starting out: invest in your network, not just for opportunity, but for the support and camaraderie that can carry you through the ups and downs.
Creative adaptability has also been a game-changer. With trends and platforms constantly shifting, being able to pivot creatively—and not be afraid to try new things—has helped me keep my content fresh and exciting. I’ve learned that it’s okay to move on from an idea that isn’t working and explore new styles, techniques, or projects that reignite inspiration.
A lifelong learning mindset is what’s kept me growing. I’ve attended webinars, taken online classes, and leaned into both teaching and being taught. There’s always a new skill to explore or a better way to do something—whether that’s behind the scenes like SEO and photography, or hands-on in the kitchen or craft room. For anyone just getting started, make time to explore new ideas and invest in your own development. Even a little learning each week adds up.
If there’s one piece of advice I’d offer, it’s this: don’t try to do everything alone. Surround yourself with people who encourage your ideas, share your wins, and challenge you to grow. That kind of support is priceless.
We’ve all got limited resources, time, energy, focus etc – so if you had to choose between going all in on your strengths or working on areas where you aren’t as strong, what would you choose?
I really believe it comes down to the best return on your time and energy. If there’s a skill you’re not naturally strong in but want to improve, go for it. But if something constantly drains you, slows you down, or leaves you frustrated—and it’s not essential to your growth—then your time is probably better spent elsewhere. Focus on what you’re great at, and what drives real results in your work.
You don’t need to be an expert at everything to offer something meaningful. Sometimes the most valuable thing you can bring to the table is your passion, your style, and your ability to make something feel approachable. I always think of it like this: imagine trying to prep an appetizer while a world-famous chef stands over your shoulder. That would be a little intimidating. But when someone who’s knowledgeable, relatable, and excited to share shows you how to create something simple and effective, it’s instantly more doable—and often more memorable.
You don’t have to know everything to be helpful. You just have to know enough to offer real value—and care enough to do it well. That kind of guidance builds trust.
Of course, there are seasons when learning something new is necessary. I’ve taught myself many aspects of my business through tutorials, courses, and good old-fashioned trial and error. But I’ve also learned the importance of leaning into what I do best, and bringing in help when I can. That shift—toward building around my strengths instead of constantly fixing my weaknesses—has made all the difference.
Whether you’re running a business, launching a new idea, or creating something from scratch, your unique strengths are your edge. Invest in them, lead with them, and let them grow.
Contact Info:
- Website: https://jordanseasyentertaining.com
- Instagram: https://www.instagram.com/jordanseasyentertaining
- Youtube: https://www.youtube.com/@JordansEasyEntertaining
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