Meet Jordan Johnson

We’re excited to introduce you to the always interesting and insightful Jordan Johnson. We hope you’ll enjoy our conversation with Jordan below.

Jordan, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?

My father instilled in me a strong work ethic during my upbringing. We learned the importance of self-reliance and the realization that success requires hard work and dedication. This early exposure to these principles shaped my approach to achieving goals. I would set ambitious objectives and devise strategies to overcome obstacles and attain them.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I’m a multi-passionate creative and professional with a unique blend of retail leadership experience and artistic expression through photography. By day, I work in a fast-paced retail environment where I’m focused on operational excellence, team development, and delivering great member experiences. Outside of that, I run a growing photography side business, where I specialize in lifestyle shoots and portraits for business owners and creatives who are building their brands.

What excites me most is storytelling—whether it’s helping someone visually express who they are and what they stand for, or creating systems in the workplace that empower people to perform at their best. Both allow me to connect with others in a meaningful way, and that human connection is what drives everything I do.

Right now, I’m focused on expanding my photography services and building more structure around the business. I’ve recently started collaborating with more entrepreneurs and content creators who need high-quality, authentic visuals to support their growth. I’m also exploring content creation and visual branding as services, helping others bring their ideas to life through impactful imagery.

Looking ahead, I’m working toward owning rental properties and increasing financial freedom so I can travel more, connect with new people, and continue evolving in both my creative and professional paths. Whether it’s in-store or behind the camera, my goal is the same: create value, spark confidence, and leave things better than I found them.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Looking back, three things that have had the biggest impact on my journey are adaptability, curiosity, and emotional intelligence.

Adaptability has been key in both photography and real estate. Whether I’m working with a client who needs last-minute changes to a shoot or navigating the ups and downs of planning for property ownership, being able to pivot and stay flexible has helped me keep momentum and stay solution-focused.

Curiosity is what drives most of what I do. It’s what pushed me to learn photography on my own, to understand branding, and to explore real estate investing as a path to financial freedom. I’ve found that when you stay curious, you naturally seek out opportunities to grow—even when you don’t have all the answers yet.

Emotional intelligence has been especially important when working with people—whether it’s capturing someone’s story through my lens or building relationships in the real estate space. Being able to listen, understand people’s needs, and communicate clearly builds trust, and trust is everything when you’re offering a creative or service-based experience.

For anyone early in their journey, my advice would be:

Stay open to learning and evolving. You don’t need to have it all figured out to get started.
Put yourself out there. Growth comes from real-world experience, not perfection.
Build meaningful relationships. The people you connect with often open doors to your next opportunity or creative breakthrough.
Whatever your path is—whether it’s creative, entrepreneurial, or both—those three skills will serve you well.

As we end our chat, is there a book you can leave people with that’s been meaningful to you and your development?

One book that’s played a huge role in my development is Rich Dad Poor Dad by Robert Kiyosaki. It completely shifted the way I think about money, work, and long-term freedom. Before reading it, I mostly viewed success through the lens of working hard at a job and climbing the traditional career ladder. But this book opened my eyes to the importance of financial literacy, building assets, and letting your money work for you.

One of the biggest takeaways was the idea that the wealthy focus on acquiring assets, while others often get stuck accumulating liabilities they mistake for assets. That mindset shift helped me become more intentional about how I spend, save, and invest.

Another impactful lesson was the concept of working to learn, not just to earn. It pushed me to seek out experiences that help me develop skills—like sales, leadership, and communication—even if they don’t offer immediate financial gain. Over time, those skills compound and open up more opportunities than I would have expected.

Lastly, the book emphasized that you don’t need to be rich to start thinking like an investor—you just need to start. That really resonated with me. It gave me the confidence to start exploring real estate, investing, and entrepreneurship in a more hands-on way, even before I had everything figured out.

Rich Dad Poor Dad didn’t just teach me about money—it changed how I see possibility, and that’s something I carry with me in everything I do.

Contact Info:

• Website: https://www.jwjphotos.com
• Instagram: @jdogg95
• Linkedin: https://www.linkedin.com/in/jordanjohnson95/