Meet Jordan Royale

We recently connected with Jordan Royale and have shared our conversation below.

Jordan, thank you so much for making time for us. We’ve always admired your ability to take risks and so maybe we can kick things off with a discussion around how you developed your ability to take and bear risk?
Essentially, we all have to take risks right? Because if we don’t take risks we’ll never know what could have been. I think the bigger question here is how do you mitigate risk? Mitigating risk can be very difficult in the beginning unless you have a mentor. This is something I didn’t have. Having a mentor will not only prevent you from making the same mistakes they made, but will also save you on resources such as time and money so that you can see profits and a successful business faster. I guess for me, I always saw the bigger picture and always acknowledged there was a light at the end of the tunnel no matter how many times I was beaten down and slapped. No matter how much money and time I wasted, I knew I would figure it out one day. And here I am today. What a helluva ride. I finally beat the video-game I’ve been stuck on my whole life. And for that? I’m grateful. Now I just need to complete all the DLC.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
I’m a violinist that went vocalist that went Youtuber that went creator. I also run a digital marketing business where I help clients with social and music growth.

I first started my vocalist journey in 2009. That same year, I was making funny videos for Youtube and they were definitely racking up views. I think I had one at 300,000 views in 2010. Unfortunately, due to Youtube changes during this time I lost my original channel. During the next 2 years I was much more music focused and I spent time building a 4 song EP in Reading, Pennsylvania. When the EP was finally released let’s just say I got mixed reactions (laughs). In 2012, I moved to Jersey City, New Jersey and was doing acting work alongside music in New York City. I was on countless shows.

Too many to list all of them, but I’ll mention some big ones you might recognize
Netflix’s Daredevil
Netflix’s Jessica Jones
Netflix’s The Punisher
Netflix’s Iron Fist
Gossip Girl
Law and Order
The Amazing Spiderman

In 2015, I had a big breakthrough with my music which is when I pivoted back to music entirely for the next 3 years.
I was awarded $5,000 to produce and write the theme song for the NSFW website Pornhub. The song gained notoriety and went on to be featured in Rolling Stone, Vice News, and many others. The song still has many cult fans to this day.

2017 was a commercial breakthrough for my music journey, as I was welcomed for an interview on Hot97 New York and Shade45 SiriusXM. My music was also spun for a month on Power 105.1 New York and Hot97 New York as well. My songs, “Attention” and “Material Things” were gaining popularity during this campaign.

I’ve done probably over 200 shows and and even had a mini tour.

2018 I finally got my Screen Actor’s Guild card and so I was very motivated to climb the next mountain with my acting endeavors.

And then, Covid-19 happened.

I was already transitioning into more photos and videos and the creator aspect of things. Being a creator can mean a lot of things. And for me, that means music, brand relationships, photo and video content. I also was more headstrong on helping artists out since I’ve already seen a lot of the ugly in the industry and I didn’t want others to see it. So I reached out my hand to artists that had money to invest into their careers and helped them reach new goals.

As many times as I’ve had to pivot, I think that’s one thing that’s not only super lucrative, but it allows you stay on your toes as this industry is changing constantly. I think that makes it special. We’ve all seen how Tiktok single-handedly changed the way music is being marketed. Meta used to pay creators for content, and now they don’t. Meta also had mass layoffs. Twitter got bought by Elon. The list goes on. This industry changes every day.

If you had to pick three qualities that are most important to develop, which three would you say matter most?
For the three qualities, I’m going to have to go with consistency, work ethic, and the ability to learn. Remember, hard work beats talent when talent doesn’t work hard.

Regarding consistency: if you’re gonna do something be consistent with it. As I mentioned earlier, this industry is always changing so if you’re not consistent you’re going to be doing tactics that were effective last year but aren’t effective today. And ultimately, if you’re consistent, you’ll get to your goal faster and learn a lot more along the way. When it comes to marketing, it’s quite the opposite of a bicycle. If you’re out of the game too long you will have to put the training wheels back on EVERY TIME.

Regarding work ethic: Are you the type to spend an 1 hour on a song, take 1 photo, take 1 video and say it’s good? If you are, STOP THAT. If you’re serious about this you’ll treat it like a business, not like its play time. Are you able to work 5 hours a week and pay your rent? No you can’t. So stop treating it that way.

Regarding the ability to learn: You have to constantly be learning. You ever heard the saying “If you’re not growing, you’re dying”? Well the same can be applied here. As soon as you stop your ability or willingness to learn new things you’re shutting yourself out for opportunities. Treat it like it’s your favorite subject in school where you read a couple extra chapters of the book when it wasn’t assigned for homework.

Do you think it’s better to go all in on our strengths or to try to be more well-rounded by investing effort on improving areas you aren’t as strong in?
A bit of a trick question here but I’ll give my input.

Overall, I would say go all in on your strengths. However, this doesn’t mean don’t try to learn new things. On my end, I’m pretty much a one-stop-shop but I do have other marketers and people within my network that can handle things I can’t handle. So I think the answer here is to provide all the strengths you can by yourself and your business within your network. There’s only 24 hours in a day, and ultimately there’s certain abilities we don’t all have the skill-sets for. So if YOU yourself can’t do it, I would recommend building your network.

Contact Info:

Image Credits
Roger Gall Joseph Maxam Tim Decker Maria Zalavaka

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