Meet Jordan Weeks

We’re excited to introduce you to the always interesting and insightful Jordan Weeks. We hope you’ll enjoy our conversation with Jordan below.

Alright, so we’re so thrilled to have Jordan with us today – welcome and maybe we can jump right into it with a question about one of your qualities that we most admire. How did you develop your work ethic? Where do you think you get it from?

I learned my work ethic from my mother, Tresi Weeks. I grew up watching her build her law firm from the ground up as she faced more than her fair share of challenges. Her resilience never wavered – she taught me that real success isn’t just about ambition, it’s about consistency, integrity, and showing up even when it’s hard.

Today, she’s not only a successful attorney celebrated for her expertise with nearly 30 years of experience, but also serves on several boards and advocates fiercely for families of children with special needs. Watching her lead with both strength and compassion shaped how I approach my own work: with purpose, perseverance, and heart.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I was born and raised in Dallas, Texas but spent a lot of time growing up in Canada where half of my family resides, so I’m not your average Texan! In my spare time I enjoy yoga and meditation, traveling, art and tattoos, indie films & music, and trying out new DFW restaurants and attractions.

Professionally, I am a social media manager and personal assistant who specializes in helping purpose-driven brands and creators build communities that feel authentic, not performative. My work goes beyond aesthetics; it’s about helping people communicate who they are and what they stand for in a way that resonates deeply with their audience.

What I find most exciting about this field is its ability to connect people – to turn ideas into impact, and stories into movements. Every brand has a heartbeat, and my job is to help that heartbeat be felt online and throughout the business.

Recently, I’ve been focusing on refining strategy for clients who operate in sensitive or nuanced spaces: where authenticity, storytelling, and ethical communication really matter. I also work closely with tattoo artists and studios, helping them translate their artistry and individuality into strong, cohesive digital identities while assisting in driving sales goals.

I’m extremely versatile and have experience managing brands across a wide range of industries, from creative professionals to advocacy-driven organizations. Right now, I’m offering an introductory social media management rate for new clients and can be contacted directly for more information.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

I’d say the three most impactful qualities in my journey have been adaptability, emotional intelligence, and organization.

Adaptability has been essential – social media and digital spaces are always evolving, and what worked six months ago might not work today. The best thing you can do is stay curious. Keep learning, experimenting, and observing how people actually engage online.

Emotional intelligence is what allows you to communicate effectively. Not just with clients, but with their audiences. Understanding tone, timing, and how people feel when they encounter your work makes all the difference. You can’t automate empathy, and that’s what creates trust.

And organization: that’s what holds everything together. Whether it’s managing multiple projects, anticipating needs, or keeping creative ideas aligned with strategy, structure creates space for creativity to thrive.

For anyone starting out, try to focus less on being perfect and more on being intentional. Learn the ‘why’ behind what you’re doing. Listen before you act. And remember that consistency and curiosity will take you further than trends ever could.

Before we go, any advice you can share with people who are feeling overwhelmed?

When I start to feel overwhelmed, the first thing I do is pause and get perspective. It’s easy to get caught up in the pace of constant deadlines and notifications, but taking even a few moments to step back helps me separate what’s urgent from what’s simply noisy.

From there, I focus on structure. I break larger tasks into smaller, more manageable pieces and prioritize them based on impact rather than volume. I’ve learned that clarity creates calm! Once I can see what needs to be done, it feels much more attainable.

I also believe in the power of resetting my environment. Sometimes that means a quick walk, a change of scenery, or even just closing my laptop for five minutes to breathe and recalibrate.

If you find yourself navigating similar moments, my advice would be: don’t confuse movement with progress. Slow down enough to think clearly, set realistic priorities, and give yourself permission to pause. You can’t pour from an empty cup, but you can lead from a grounded one.

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Image Credits

Deon Casey Photography, Reda Zouhairi Photography

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