Meet Jorge Cano R

We recently connected with Jorge Cano R and have shared our conversation below.

Jorge, first a big thank you for taking the time to share your thoughts and insights with us today. I’m sure many of our readers will benefit from your wisdom, and one of the areas where we think your insight might be most helpful is related to imposter syndrome. Imposter syndrome is holding so many people back from reaching their true and highest potential and so we’d love to hear about your journey and how you overcame imposter syndrome.

I overcame imposter syndrome when I moved to Austin. Back in San Antonio, the work felt small. I wasn’t doing anything close to what I had pictured for myself. No real sets, no big productions, no storytelling that felt meaningful. Just gigs that didn’t reflect the career I wanted.

But everything shifted in Austin. One day I looked around and realized I was leading a team of creatives. I had become the bridge between my team and the clients. I was the one bringing in the projects that allowed the people around me to keep doing what they love. This work was giving them stability, and for the first time, I saw the impact of what I was building.

That’s when I knew I wasn’t pretending. I was already in it. I had the choice to stay comfortable or keep growing, and I chose to grow. That’s when the doubt started to disappear. I wasn’t just dreaming about the career I wanted. I was living it and helping others do the same.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m Jorge Cano, founder of Ovlivion MKT, a creative marketing agency based in Austin. We started with video production, but over the years we’ve grown into a full-service agency offering everything from commercial video, photography, social media content, and design, to full brand campaigns and monthly marketing strategy. What drives us is simple, we want to create work that actually moves people and helps brands grow in a real way.

What I’m most proud of is the team and the network we’ve built. We’re a mix of creatives, marketers, and problem-solvers who care about what we do. A lot of us started as freelancers and now get to work full-time doing what we’re passionate about. My job is to make sure everyone has the tools, opportunities, and support to do their best work, while keeping things grounded and results-focused for our clients.

Right now, we’re focused on expanding. We’re taking on projects across the U.S. and internationally, working with brands in government, music, fashion, tech, and more. We’ve also been refining service packages that make high-quality marketing more accessible to small and mid-sized businesses. Whether it’s a 30-second ad, a full campaign, or ongoing content, we figure out how to make it happen without overcomplicating things.

At the end of the day, we let the work speak for itself. We’re not chasing awards. We’re building long-term partnerships and doing creative work that actually works.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

For me, the first one is adaptability. In this industry, things rarely go exactly as planned. Learning to adapt quickly, stay calm, and find solutions on the spot has made a huge difference. If you’re just starting out, put yourself in situations where you have to think on your feet. The more you practice, the faster you’ll get at making smart decisions under pressure.

The second is building relationships. Your network is more than just a list of contacts; it’s the people who trust you and believe in your work. A lot of the opportunities I’ve had came from someone recommending me because of how we worked together in the past. My advice is to treat every project and every client like it matters, no matter the size. People remember how you made them feel as much as the work you delivered.

The third is understanding the business side of creativity. Being a good creative is important, but knowing how to budget, price your work, and manage a team is what turns it into a sustainable career. If you’re early in your journey, don’t skip learning the basics of running a business. It’s not as glamorous as filming on set or launching a campaign, but it’s what keeps the lights on and your team growing.

One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?

Yes, I’m always open to collaborating. I’m looking for people and brands who value creativity but also understand the importance of strategy. That can be other creatives, agencies, companies, nonprofits, or artists who want to tell their story in a way that feels authentic and connects with their audience.

I’m especially interested in working with folks who are open to fresh ideas, willing to take risks, and see the value in building something long-term rather than just chasing quick results.

If someone reading this wants to connect, the easiest way is to reach out through our website or Instagram. I check both personally, and I’m always open to starting a conversation to see if we’re the right fit for each other.

Contact Info:

• Website: https://www.ovlivionmkt.com/
• Instagram: https://www.instagram.com/ovlivionmkt/
• Linkedin: https://www.linkedin.com/company/ovlivionmkt
• Youtube: https://www.youtube.com/@OvlivionMkt

Image Credits

OvlivionMKT