Meet Joseph

We were lucky to catch up with Joseph recently and have shared our conversation below.

Joseph, we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life or career where they are trying to be more resilient, can you share where you get your resilience from?

Resilience, for me, comes from a deep desire to serve. I’ve always felt a calling to show up for others — to help, to problem-solve, and to create something meaningful that can truly improve someone’s business or life. That sense of purpose gives me strength, especially in the face of challenges.

I also believe resilience is tied to how I’m wired. In moments where others might feel overwhelmed, I tend to feel calm and focused. It’s as if my mind creates space for clarity when things get intense. That calm helps me think clearly, adapt quickly, and stay committed, especially when people are depending on me.

Someone once said, “Don’t worry unless it helps the situation.” I took that to heart early on. It’s a mindset that keeps me grounded, no matter what’s in front of me.

Thanks, so before we move on maybe you can share a bit more about yourself?

I’m the founder and lead producer at InMotion, a photo and video studio based in Bakersfield, California. We’ve been in business for over 20 years, and over time we’ve grown from photographing weddings and portraits to becoming a full-service production company focused on helping brands, nonprofits, and schools tell their stories with clarity and impact.

What excites me most is creating content that actually helps people — whether that means helping a business grow, supporting a nonprofit’s mission, or helping a university connect with future students. I love the challenge of taking someone’s vision and turning it into something powerful and real.

What makes us different is that we keep everything in-house. From concept to final delivery, our clients work with the same small team the whole way through. That kind of consistency builds trust, and it shows in the final product. We’re also one of the only studios in our area that delivers, high-end photography, print, and video, which is why so many companies rely on us to create ongoing content that actually gets used.

Right now, I’m especially focused on building long-term partnerships with organizations that want more than just a one-time project. We’ve developed a commercial subscription model for companies that need regular, high-quality content without the hassle of managing different crews. It’s been a game changer for our clients and a big part of what’s driving our growth.

At the heart of it all, I just love helping people tell better stories — the kind that make a difference and leave a lasting impression.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, I’d say the three most important things that shaped my journey were resourcefulness, problem-solving, and the ability to really listen.

Resourcefulness has been one of the biggest drivers of growth in my career. I didn’t always have the best tools or ideal conditions, but I found ways to make things work. That ability to adapt and figure things out made a bigger impact than waiting for perfect circumstances. My advice is to work with what you have, stay curious, and keep moving forward.

Problem-solving is at the core of what I do. Things rarely go exactly as planned, especially in creative work or business. Being able to stay calm, assess the situation, and move forward with purpose has helped me tremendously. For anyone starting out, I’d say get comfortable facing the unexpected. Every problem is a chance to build trust and grow.

Listening changed how I work with people. Clients often come in with specific asks, but there’s usually something deeper behind what they are looking for. When you take the time to listen, you get to the heart of what they really need. That leads to stronger relationships and better results. If you’re just getting started, focus less on selling and more on understanding.

Is there a particular challenge you are currently facing?

One of the biggest challenges I’m currently facing is building more automation into the business without sacrificing the personal touch that our clients have come to expect. As we grow and take on more projects, it has become clear that certain parts of the process need to run more efficiently, whether it’s onboarding, scheduling, follow-ups, or even parts of content delivery.

The goal is to create systems that save time and reduce friction for both our team and our clients, but still feel personal and intentional. We’re working on streamlining as much as we can behind the scenes, using automation for things like appointment confirmations, file delivery, and progress updates, while keeping key moments like planning, creative decisions, and client communication fully human.

It’s a work in progress, but the focus is on building smart systems that support the client experience instead of replacing it. The better we get at that, the more we can grow while staying true to the kind of experience our clients value most.

Contact Info:

• Website: https://www.InMotion.pro
• Instagram: https://www.instagram.com/inmotionbusiness/

Image Credits

All images courtesy of InMotion