Meet Josh Williams

We caught up with the brilliant and insightful Josh Williams a few weeks ago and have shared our conversation below.

Hi Josh, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

I found my purpose by getting started and understanding that action is the only way to get results. At the time, I was working a job that didn’t align with my long-term vision, so I started researching low-overhead businesses because I wanted to be in control of my time and my earning potential. I ended up buying a camera for a completely different business idea, and honestly, that first venture didn’t pan out because I was still learning the fundamentals of business.

That first business didn’t work out the way I planned, mostly because I didn’t know enough about the fundamentals of business yet. As a business owner in the beginning, you typically have to handle the market research, client prospecting, sales, and marketing. I didn’t know about any of that initially, but I didn’t see that as a loss. I saw it as paying tuition at the school of hard knocks. I still had the asset: the camera. Instead of wasting the money I had spent on it, I pivoted. I started using it as a tool to document what was around me, and that’s when the passion and feeling of purpose came. I realized my purpose wasn’t just in the first business plan; that was a hustle. The true purpose was in doing something I was passionate about that made business sense and generated revenue. I stayed consistent, worked to master my craft, and turned a pivot into a career.

Thanks, so before we move on maybe you can share a bit more about yourself?

What makes J.Will View special is our focus on the ‘why’ before the cameras even turn on. We spend the time in pre-production to find the heart of the story, ensuring the final result moves the needle for our clients’ brands. Whether you’re a ‘Legacy Builder’ looking to solidify your history, or a creative looking to level up your business, J.Will View is the ecosystem for you.

I’m currently looking to connect with established business owners and founders who have built a solid business but haven’t yet documented their journey. If you’ve reached a high level of success but don’t have a documentary-style piece of content to show your audience how you built it, you’re missing an opportunity to leverage your authority and build trust with your audience. We’re also working with manufacturers on new designs for our apparel line.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Looking back at the journey of building J.Will View, the most impactful quality was developing a plan of action and executing. I realized early on that action and execution are the only things that produce results. Whether an action resulted in a win or a lesson, I viewed it as data that I needed to continue moving forward. My advice for anyone starting out is to stop waiting for the ‘perfect’ time or business plan, and stop thinking you need business credit to get started. You have to be able to prove that you can generate money before you can get a loan for your idea. Start with what you have in your hand and let the market give you feedback.

The second area of knowledge that changed everything for me was strategic positioning. I learned that the camera wasn’t just a piece of technology; it was a tool that gave me leverage. I stopped viewing myself as a ‘service provider’ and started viewing myself as a business partner to the people I was filming. This shift allowed me to position myself in rooms with high-level decision-makers and founders. For those early in their journey, I recommend identifying your specific tool of access. Figure out how to use your skill as leverage to get around people who are in the industry you want to be in, and once you’re in that room, focus on listening more than you talk.

Lastly, the most critical skill has been mental discipline. Business is 90% mental, and I had to audit my internal operating system and my physical environment before I could elevate, a process I still practice today. You have to believe you belong in the room before you ever get the invite, or you’ll sabotage the opportunity when it arrives. My advice is to audit your circle and your mental inputs with the same intensity you use to audit your bank account. If you want to reach a high level of success, you have to reprogram your mind frame to match that reality. Invest in your knowledge and your discipline with the same consistency you invest in your craft.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?

My ideal client is an established business owner or founder who understands that their track record is one of their most valuable assets and understands the importance of documenting their blueprint. I work best with people who don’t look for shortcuts and who respect the discipline it takes to build longevity. If you’re focused on the long haul and you understand that your journey is an asset that needs to be handled with a professional look, then we’re the right company to partner with. The main characteristic I look for is an individual with a vision; you have to understand that what we’re building at J.Will View isn’t just ‘content,’ it’s a legacy asset. My ideal client isn’t looking for a shortcut or the cheapest option; they are looking to partner with someone who can provide the infrastructure to help them leverage their authority.

Contact Info:

• Website: https://jwillview.com/
• Instagram: https://www.instagram.com/jwillview/