Meet Joy Refrima

We were lucky to catch up with Joy Refrima recently and have shared our conversation below.

Hi Joy, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

Initially, I started Joys Creation as a hobby for me to spread happiness amongst my friends. Based off of their very kind words, it motivated me to turn it into a business. Being that I had a background in hospitality and management, I felt that I would be ready to tackle the project. I wanted to have a business that would put smiles on people’s faces as they celebrate major milestones in their lives.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I just really like making people’s visions a reality throughout the whole experience; from planning/preparing, the minute details, and ultimately the end product. The main goal of my company is to make sure to give satisfaction to our clients. The act of creating builds a certain relationship with the client, which is essential.
The support I receive from my family and friends contributes to building my self-esteem and confidence in my craft, both in business and in character. Although sometimes the job is draining, it is extremely rewarding to know I put forth my complete effort into a successful event.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Communication. Not only does it help with building a relationship with your clients and future clients, but it is what gets the job done. Information needs to be constantly exchanged to make sure everything runs efficiently.
Trust. As a person dealing with events held at venues and with various other vendors present, you have to be able to trust in the quality they hold themselves up to.
Resilience. All my life I’ve engaged in “hard” activities such as marathons and kickboxing. They both required a level of discipline that would push me to my limits. It wasn’t a matter of “I have to” it was “I need to.” Event styling, coordinating, and planning are similar in many ways. There are the late nights I spend working, the many phone calls I make to make sure everyone is on the same page, and the stress of making sure everything is perfect and just how the client wanted it the day of.

Like anything new, it will be extremely hard in the beginning. Overtime, you develop a “knack” or system of how things are supposed to be done. You know the phrase, “Rome was not built overnight.” There will be more difficulties and obstacles, but that’s almost given. It’s how you deal with them is what matters.

Okay, so before we go, is there anyone you’d like to shoutout for the role they’ve played in helping you develop the essential skills or overcome challenges along the way?

My husband has been the most helpful throughout my journey. Coming from the military, he’s always instilled a “never give up” mentality in my business. He has been there for me at my events despite working overnight and getting 2-3 hours of sleep. When he was my boyfriend, at the time, he was the one to truly push for my dreams to come through.

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Image Credits

Gary Stopa

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