We caught up with the brilliant and insightful Julia Lytle a few weeks ago and have shared our conversation below.
Julia, so excited to have you with us today. So much we can chat about, but one of the questions we are most interested in is how you have managed to keep your creativity alive.
As a PR agency owner, I believe creativity can be sparked by just about anything. A thoughtfully designed restaurant, an unforgettable meal or a compelling art exhibit can all inspire new ideas and perspectives. I try to approach everyday experiences with curiosity, because whether in PR or business more broadly, there’s always something to learn and apply. I also think it’s important to challenge myself in ways completely unrelated to work—like learning beach volleyball this past year. Stepping into something as a total beginner has stretched me in the best possible ways. And of course, travel is my number one source of creativity. Being immersed in a new place, surrounded by unfamiliar sights, flavors and cultures, always refreshes my thinking and reminds me of the power of storytelling across borders.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
At Che Public Relations, we specialize in helping brands craft stories that capture attention and drive connection. While earned media is at the core of our work, we take an integrated approach that combines traditional PR with social media strategy, digital content, brand collaborations and experiential marketing. Our campaigns are designed to build momentum across platforms, ensuring that each element supports a cohesive narrative and maximizes impact. With a background spanning industries like hospitality, entertainment, art & design and sports—and experience working with brands like Kellogg’s, Turner Sports and Hitachi—I started Che Public Relations to offer clients a more strategic, cross-functional approach to brand visibility.
In addition to our core retainer-based services, we offer flexible ways for clients to work with us to meet their needs at different stages of growth. Che On-Call provides on-demand access to our expertise for quick-turn strategy, event promotion or brand support. Che à La Carte allows clients to select individual services and pay per project rather than committing to a full retainer. Club Che, our newest offering, is a self-paced digital PR course designed to empower entrepreneurs and creatives to manage their own media outreach. These varied models allow us to expand access to strategic PR support while maintaining the quality and creativity that define our work.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back, the three qualities that have been most impactful in my journey are: belief in my vision, a foundational understanding of agency operations and strong relationship-building skills. Having a clear vision—and trusting it—helped me push forward even when the path wasn’t fully laid out. Early on, basic training in and exposure to different agency models (from PR to digital and experiential) gave me the structure I needed to service clients professionally and confidently. Just as important has been my ability to connect with a wide range of people, which has allowed me to build long-term, trust-based client relationships.
For anyone starting out, my biggest advice is to learn from every situation—whether you’re in a role you love or one you’re ready to leave. Every experience adds value, even if what you take away is clarity on what you don’t want. No time is ever wasted if you’re observing, asking questions and staying open to what the moment can teach you. Those lessons will build on each other in ways you may not realize until you look back.
Tell us what your ideal client would be like?
Our ideal client typically sits within the hospitality, entertainment, interior design, architecture, art or travel fields—industries where storytelling and aesthetic presence are essential. They’re usually founders or brand leaders who are ready to put themselves out there as the face of their business and understand the value of visibility. While we’re happy to help refine messaging and strategy, the best fit is someone who has an established brand presence—think: a professional website, active social media and clear destinations we can point people to when media coverage hits. They have clarity around their business objectives and target audience, and most importantly, they’re open, collaborative and excited to come along with us on the PR adventure. We work best with clients looking for a true partnership—where we can think big, build momentum and grow together.
Contact Info:
- Website: chepublicrelations.com
- Instagram: https://www.instagram.com/chepublicrelations/
- Linkedin: https://www.linkedin.com/company/chepublicrelations/
Image Credits
Susannah Pazdan Photo
