Alright – so today we’ve got the honor of introducing you to Juliana Mora. We think you’ll enjoy our conversation, we’ve shared it below.
Juliana , so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.
I don’t think imposter syndrome ever fully goes away. I believe even the most successful people feel like imposters from time to time. But I try to see it as a sign that I’m still pushing myself and stepping outside my comfort zone, which means I’m growing.
When that feeling creeps in, I try to step back and look at the facts—like, what have I actually accomplished? And sometimes I’ll think about how I’d respond if a friend said they felt like an imposter. I’d never agree with them—I’d remind them of all the great things they’ve done. So I try to give myself that same energy. It’s not always easy, but it helps.
Thanks, so before we move on maybe you can share a bit more about yourself?
I’m a Content Creator at an ad agency. I originally studied Film and PR in college, knowing it might be tough to find fulfilling, well-paying work right out of school. After trying a few different jobs, I went back to study Advertising—and ended up landing a role before even graduating.
My position is relatively new in the advertising world: I create social content videos for various brands. I concept, shoot, edit, and star in all of my videos. I’ve worked with major names like Meta, Ray-Ban | Meta, Marriott Hotels, Android, Taco Bell, TikTok, and many others. This role feels like the perfect blend of my skills, and I really value the creative control I get. I love my coworkers and everyone I work with, and I’ve been lucky to have some incredible opportunities come my way.
Between 2018 and 2021, I was heavily focused on filmmaking—making short films, stop motions, and all kinds of personal video projects. But after joining the agency, I started to neglect my personal work. As much as it’s a privilege to be creative for a living, it can be tough to stay creatively energized after doing it full-time, five days a week.
Recently, though, I launched a new side project called Urban Wildlife with some friends. It’s a documentary-style series that blends my love of wildlife with storytelling and journalism. I find people online who are connected to urban wildlife in some way, and reach out to help tell their stories. Urban Wildlife is about spotlighting the animals that share our cities—the good, the bad, and the overlooked. There’s so much wildlife around us that we often forget to notice.
So far, I’ve gotten to meet animal rehabilitators, pigeon enthusiasts, and even joined a rat tour through NYC. I’m learning a lot and truly loving the project.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
1. Storytelling
Storytelling is such a key skill, especially now that attention spans are shorter than ever. Grabbing the audience’s attention right away and keeping them engaged takes a mix of creativity and strategy—whether that’s through editing techniques, sound effects, transitions, or pacing. It’s also about knowing when to cut things that don’t serve the story. Every second counts, and strong storytelling helps make every moment matter.
2. Staying Connected
Being connected is huge—though let’s be real, keeping up with everything can sometimes feel like brain rot. Still, being aware of trends and what’s going on in the world helps you create content that feels relevant and fresh. Playing off trends or referencing something timely can instantly boost how relatable or engaging your work is.
3. Adaptability
Adaptability is a must. Things don’t always go as planned—schedules shift, people are unpredictable, and unexpected issues pop up. Being someone who can roll with the punches, stay cool under pressure, and solve problems on the fly makes a big difference. Flexibility keeps things moving, no matter what curveballs get thrown your way.
To close, maybe we can chat about your parents and what they did that was particularly impactful for you?
The most impactful thing my parents did for me was push me to follow my dreams. They never once suggested I abandon my passion for something more “practical.” My mom, in particular, has always been a huge inspiration. When she was my age, she studied film and advertising, but the people around her weren’t supportive of those ambitions and urged her to take a safer path. Even though she ultimately chose a more conventional route, her creativity never faded. She’s always been a constant source of ideas—along with the rest of my family!
She encouraged my sister and me to pursue our own creative dreams, that unwavering support gave me the confidence I needed to push forward, knowing that she has my back. I think my mom also finds a sense of fulfillment in seeing us succeed, knowing she played a role behind the scenes in helping us get here and still helps me with my creativity to this day.
Contact Info:
- Website: https://julianamoramedia.myportfolio.com
- Instagram: https://www.instagram.com/urbanwildlife.nyc/
- Linkedin: https://www.linkedin.com/in/julianamoramedia/
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