Meet Julianna Garrett

We caught up with the brilliant and insightful Julianna Garrett a few weeks ago and have shared our conversation below.

Julianna, thrilled to have you on the platform as I think our readers can really benefit from your insights and experiences. In particular, we’d love to hear about how you think about burnout, avoiding or overcoming burnout, etc.

Honestly, I didn’t “overcome” burnout the way people usually talk about it. I hit a point where my body just stopped letting me pretend I was fine.

For years, I pushed myself past my actual capacity because that’s what I was taught as a non-negotiable for success: keep going, push through, be strong, don’t complain, and definitely don’t slow down. At this time, I didn’t realize that I was living in survival mode. I honestly believed that exhaustion and total depletion were normal and “just part of it.” I thought feeling scattered, overwhelmed, and inconsistent meant I just needed to try harder.

It took me a long time (and a lot of therapy) to understand that my burnout wasn’t a motivation problem; it was a sign of a severely dysregulated nervous system.

My whole life, I had been conditioned to override myself and what my body was trying to communicate. I grew up in an entrepreneurial family where high pressure and emotional chaos were just part of the air we breathed. So when I started my own business, of course I brought all of those patterns with me. I said yes when I should have said no. I pushed through when I should have rested. I tried to show up in all the ways the traditional marketing world tells us to, even though it completely fried my nervous system.

Eventually, my body tapped out before my brain did.

That was the turning point.

The truth is, I didn’t heal from burnout because I suddenly became more disciplined or finally dialed in my morning routine. I healed because I finally allowed myself to tell the truth: I couldn’t build a business in the traditional hustle-culture way. I had to learn and create a different way that honored my capacity AND my ambition. I had to learn how to work in a way that didn’t require me to totally abandon myself.

Today, this is the heart of my work.

I help other sensitive, trauma-impacted entrepreneurs market their businesses in a way that doesn’t send their nervous system into a spiral of burnout. Because you don’t need to push harder; you need strategies that work with your nervous system, not against it. And when you honor your capacity, clarity and consistency become possible again.

Thanks, so before we move on maybe you can share a bit more about yourself?

I’m a nervous system informed marketing strategist. I help sensitive and trauma impacted entrepreneurs market their businesses in a way that feels sustainable, clear, and supportive of their actual capacity. Most of my clients are incredibly gifted at what they do, but they’ve spent years trying to force themselves into traditional marketing advice that completely disregards how the nervous system works. It leaves them overwhelmed, shut down, or stuck in survival mode. I know this because I lived it.

For years, I tried to follow the hustle-culture blueprint. Show up constantly. Push through. Outwork everyone. Ignore your body. It only led to burnout and self-doubt. The turning point was realizing that my challenges weren’t rooted in motivation or discipline. They were rooted in dysregulation. When I started rebuilding my business around nervous system safety, real capacity, and clarity instead of pressure, everything changed.

That shift became the foundation of what I do now.

The most exciting part of my work is my proprietary framework, The Capacity Method. It is rooted in polyvagal theory, somatic pacing, and real capacity planning. It teaches entrepreneurs how to regulate first, then create clarity, then build strategies they can actually sustain. It’s practical and simple, but it’s also deeply healing because it’s built around how the nervous system truly functions. When people stop fighting themselves and start working with their biology, clarity and consistency finally become possible.

Right now, I’m focused on helping as many entrepreneurs as I can create businesses that don’t require them to push past their limits to be successful. That’s why I’m keeping my 60 minute Marketing Clarity Power Hour sessions at the accessible price of $47 throughout 2026. I want to have as many conversations as possible with people who need clarity, grounding, and a path forward that doesn’t overwhelm them.

My larger mission is to shift the narrative around what marketing “has” to look like. Sensitive entrepreneurs are not broken. Their nervous system simply needs a different approach. When people learn how to market in a way that’s aligned with their biology and capacity, everything else in their business becomes easier. That is the work I’m most passionate about spreading the word about.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, the three things that shaped my journey the most weren’t the traditional business skills people usually talk about. They were internal capacities I had to build over time: nervous system awareness, clarity, and sustainable self-trust.

1. Nervous System Awareness

Understanding my own nervous system changed everything for me. Once I realized that burnout, inconsistency, procrastination, and shutdown were physiological responses rather than personal failures, I stopped pushing myself past my limits. I started recognizing when I was operating from survival mode instead of grounded decision making. That shift alone changed the entire trajectory of my business.

Advice:
If you’re early in your journey, start by learning what dysregulation feels like in your body. Notice the moments when pressure makes you disconnect from yourself. Awareness is the first step toward building a business you can actually sustain.

2. Clarity as a regulating force

This was a huge breakthrough for me. Clarity isn’t just a marketing skill. Clarity itself regulates the nervous system. When you know what you’re doing, why you’re doing it, and what your next step is, your entire body softens. Confusion creates stress. Clarity creates safety.

Once I started building clarity into my work and my routines, I became more grounded, more consistent, and more confident. My message sharpened. My decisions got simpler. And the chaos that used to send me into shutdown finally quieted down.

Advice:
If you feel scattered, don’t shame yourself. Your system is overwhelmed because there are too many open loops. Narrow your focus. Define one clear next step. Create structure that your body can relax into. Clarity is one of the most powerful forms of regulation available to entrepreneurs.

3. Sustainable Self-Trust

For years, I overrode myself in an effort to keep up with everyone else. Developing self-trust meant learning to honor my pace, listen to my signals, and choose strategies I could actually maintain. It meant trading pressure for consistency and choosing alignment over expectation.

Advice:
Self-trust is built through repeated experiences of honoring your own capacity. Start small. Choose commitments you can actually keep. Follow through on those. Over time, your nervous system begins to believe you’re someone it can rely on, and your confidence grows from there.

If I had to summarize:
Learning how my nervous system works, learning to create clarity that regulates rather than overwhelms, and learning to trust myself in a sustainable way were the three skills that changed everything for me. They continue to shape how I work and how I support others today.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?

My ideal client is the entrepreneur who knows they are capable and creative and meant for more. They are also tired. Not because they lack ambition, but because the traditional way of building a business has never worked for them. They tend to be sensitive, intuitive, highly self-aware, and often carrying a history of burnout or chronic overwhelm that they have never been able to name clearly.

They are the people who open their laptop with ten ideas, a full heart, and no capacity. They want clarity, but they feel pulled in too many directions. They have lived through enough chaos, personally or professionally, that their nervous system is still trying to protect them from being visible or consistent or publicly engaged.

My ideal client is not looking for hype or pressure or a quick win. They are looking for relief. They want a way to grow their business that does not require them to sacrifice their well-being or override their body or pretend they can operate at the same pace as someone with a fully regulated nervous system.

They are incredibly smart. They simply need their ideas simplified, their chaos organized, and their strategy built around what their body can realistically support. They value depth, honesty, clarity, and steadiness. They do not need someone to tell them to hustle harder. They need someone who understands why certain strategies exhaust them and how to build a plan that fits who they truly are.

The clients who get the best results with me are the ones who are willing to slow down enough to regulate, get clear, and rebuild with intention. They are done with burnout and done with forcing themselves into strategies that never felt good in the first place.

If someone is sensitive, trauma-impacted, overwhelmed by marketing, brilliant but exhausted, and craving a more human and sustainable way to grow, they are my ideal client. These are the people who thrive inside my work, and they are the people I am here to help.

Contact Info:

• Website: https://JaybeeMarketingCreative.com
• Instagram: https://www.instagram.com/joyful_entrepreneurship/
• Linkedin: https://www.linkedin.com/company/jaybee-marketing-creative/
• Other: Substack: https://joyfulentrepreneurship.substack.com/

Image Credits

Tom Bell