Meet Julie Chapa

Alright – so today we’ve got the honor of introducing you to Julie Chapa. We think you’ll enjoy our conversation, we’ve shared it below.

Julie, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?

My parents instilled a strong work ethic in me from an early age. They led by example, demonstrating the value of hard work, perseverance, and taking pride in everything you do. Whether it was managing responsibilities, staying committed to their goals, or showing up for others, they taught me that dedication and integrity are key to success. Watching them work tirelessly and overcome challenges inspired me to approach my passions with the same sense of purpose and resilience. Their influence shaped not only how I pursue my photography but also how I approach life in general—with discipline, gratitude, and a desire to always give my best.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

Photography has been a big part of my life for over 40 years now, and in the last decade, I’ve focused on exploring the Texas Gulf Coast and nearby regions. I’ve exhibited my work in local art galleries and recently launched a website where I sell my photographic art.
The photography side of my journey has been incredibly enjoyable and rewarding. With a background in Medical Technology and no formal business training, navigating the business aspects has been a real challenge. I am taking one step at a time in improving my marketing skills and communication with customers.
As a small business owner I am available to help customers through their art decision with sizing and substrate selection. Art is such a deeply personal choice, and I want my customers to absolutely love what they have purchased to display on their walls.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

I have a great passion for photography and the ability to really see the uniqueness in the world around us. I have always had a deep appreciation for the beauty of the outdoors and nature, drawing constant inspiration from the landscapes I’ve encountered. Whether it’s the stillness of a forest, the power of ocean waves, or the colors of a sunrise, these natural settings resonate with me and fuel my creativity. Capturing that through my photography allows me to share those moments and the sense of connection they bring. Nature’s beauty inspires me to look closer, stay curious, and be joyful when I find something interesting.

What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?

My biggest challenge is getting my work seen by a larger audience. On social media, standing out is challenging due to the sheer volume of content competing for attention. It takes more than stunning visuals—you need a distinct style, authentic storytelling, and meaningful connections with your audience.
I recently became a member of the Art Storefronts community. They have years of marketing experience and I’m learning the key to break through the noise is by being consistent and relatable to your audience.

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