Meet Julie Nelson

We’re excited to introduce you to the always interesting and insightful Julie Nelson. We hope you’ll enjoy our conversation with Julie below.

Hi Julie, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

Often times, your purpose finds you. I was finding myself not super happy with the path I was on – loved the industry, not thrilled with the path – so started to ask the universe for some direction, options, an arrow or two. It seems that anytime in my personal or professional growth, it was the times that I finally identified the problem (or the angst) and ASKED FOR HELP. I think it was 2011 & I was burned out & wondering how I was going to make another 10 years work in real estate and be super happy in the process … so I called my trusted colleague that I knew I could be brutally honest with, I laid it all out on the table … and the very next day I am offered a new leadership position at my firm, a coveted position as the Director of Training in the largest real estate office in the country. That was the beginning of me truly finding my purpose & how I would impact the greatest number of humans to make meaningful change in their lives.

Thanks, so before we move on maybe you can share a bit more about yourself?

I am a real estate industry leader, speaker, author, and active REALTOR in Austin, Texas. 25 years in the business including a 5-year stint as the Director of Training in the largest real estate office in the country, I am a published author, & national speaker helping agents simplify the business & build their lives with my no-BS best-selling book, Success Faster On Fire Hot! (www.onfirehot.com). I have a group of 82 agents nationally that I work with (& looking for the next 25) to help them build their businesses & thus build their lives. I consider myself a strategist, navigator, encourager, fixer, enthusiast, & optimist … in the work that I do, I actually get to help people change their lives.

Name the field — artist, therapist, dentist, carpenter, realtor — and chances are you’re really good at your trade but no one taught you in art school or therapy school how to do sales or run a good business. You may be the best artist or therapist or dentist or woodworker or realtor, but if you cannot successfully & consistently line up clients & customers, your next gig & then the next one … then you have nothing or just a hobby. I get to help people make their vision a reality.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

1 – the desire to always know more, to learn
2 – being optimistic
3 – the ability to bring energy into any situation

Advice for early in their journey >>>
– be really hungry to know your stuff
– talk to as many people as possible who have gone before you
– have clarity on where you are going, why you are going there, & what it will look like when you get there
– take inventory (constantly) & ownership of how you are showing up & the energy you bring
– be seen

What would you advise – going all in on your strengths or investing on areas where you aren’t as strong to be more well-rounded?

I have always encouraged agents (& other entrepreneurs) to go narrow … to go all in on one thing. One of my favorite things to do in my industry is to study the rookies of the year, study the agents who absolutely crushed it in their first couple years in the business. And one of the main things I found is that the majority of them went narrow with just one aspect of the business …
– the rookie of the year who ONLY worked with investors in Vegas
– the rookie of the year who ONLY worked with engineer investors for new construction in Austin
– the rookie of the year who ONLY worked one neighborhood (because she did not have a car)
– the rookie of the year who ONLY worked with teachers (because she was one)
– the rookie of the year who ONLY worked with the local church community (because he knew everyone)

You gain massive skill & confidence so much faster vs the well-rounded approach.

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Julie Nelson

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