Meet Justin “JC” Collins

We caught up with the brilliant and insightful Justin “JC” Collins a few weeks ago and have shared our conversation below.

Justin “JC” , looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?

I received my work ethic from both of my parents being extremely hard workers. To paint the picture more vividly, I’ll use my dad. For example, he grew up with very little, but had big aspirations for his goals. His standout sport was football, which he was a star in high school, a star in college, and as an undrafted free agent made the Buffalo Bills in the NFL. He understood work ethic to the absolute highest degree that the .1% of the world understands. From there, he thrived post football as a high ranking executive. From the very start, he preached work ethic. And when the person preaching work ethic has played in the NFL, you listen Because they actually know what they’re talking about from experience, not hypotheticals. With that perspective, it was preached hard work is a prerequisite to success at entry level, and the hardest of work was a prerequisite to greatness and leaving a legacy. That made it very clear that there was only one path to get what I wanted out of life.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

My name is Justin “JC” Collins and I am the owner CEO of Fitness by JC. We specialize in helping men and women lose weight, change their habits and mindset and reach their ultimate fitness and health goals to thrive in life.

The journey to FITNESS by JC started years ago when I was 50 pounds overweight and hit rock bottom in life. Riddled with depression, negative thoughts, and miles away from any and all goals, I had reached crossroad. Do I give up in life and just be mediocre? Or do I get help? Learn how to be great and go achieve great things? I chose the ladder.

I hired a coach whom helped me to change my mindset, learn how to eat with nutrition, and learn how to train in and out of the weight room, and what took 10 years of struggle, changed in less than four months.

I lost the 50 pounds, and was walking into every single day of my life as my absolute best . armed with that information and knowledge, as well as more importantly, the experience, I took it as my duty to help other people that struggle the same way, as I struggled as the inspiration and bright light that they too, could overcome their dark times and create success.

From there, Fitness by JC was born, and to date we have helped almost 2000+ clients reach their health and fitness goals through the program and completely changing their life.

What’s most exciting about what I get to do is helping people and giving them the opportunity to create their best life. Giving is the game. there’s nothing more fulfilling than seeing someone change their life. Every single client result is like Christmas morning to me and it brings me great joy to see them. Happy and thriving in life. One very important key is that I have walked in my clients shoes as I was the first client that had to overcome and learn how to lose 50 pounds. This helps me no matter where I am in life to be able to go back down to their level and be able to relate 100% and understand what they’re going through, more importantly, help them through it so that they reach their goals.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, the most important skills that were and are still most impactful are what through my process I developed and called the five keys. That would be commitment, consistency, accountability, discipline, and action taking.

When you go for your goals, there will be a multitude of stages from the beginning, the first bit of success, the long bit of struggle, the breakthrough, and eventually obtaining the goals that you work so hard to have.

When you really break it down your first day and the day you get your goals are actually very short. Anyone can do things for short periods of time. But for big goals, it will take a long time, which most people drop off and let go of their aspirations. This is where the five keys come in.

In my experience, commitment is number one. When you go for your goals, you have commitment and interest. Most people are interested and they will do it until it gets hard and they will quit. That’s why they never get it. When you’re committed, you do it no matter what easy or difficult and that’s what’s expected.

Once you’re committed, that brings to the second key consistency. It’s easy to show up for your dreams when you have tons of energy in our motivated Inspired. That will be 10% of the journey. If you only show up for 10% you’re well short of your goal. When you want to be successful, success demands that you show up every single day no matter what your mood is. This gives you the ability to build, momentum each and every day and separation from where you are when you started.

This bleeds into the third key accountability. When you were committed and going all in, and you are showing up each and every day consistently, that’s another way of saying that you were accountable to your goals, no matter what your feelings are or how much or how little success that you are currently showing. There’s always going to be a day when you’re very tired, you don’t want to be awake early, or you don’t want to do that daunting task. But when you hold yourself accountable, you always do, it always gets done and you always move the needle forward.

The fourth key is discipline. Most experienced failure because they value mood over discipline. They let their feelings and their emotions win the battle, which is the fastest way to lose. The correct order is discipline over mood. You’re a mood your feelings and your vibes don’t matter, when you cancel them out that makes things pretty black-and-white and only leaves you one choice. You do it, or you do it. When things are always getting done, you’re always creating success and forward motion.

And the last key is what connects the first four keys, which is taking action. The thought of your goal is the first step. The most important second step is acting on the action that creates the goal. Nothing shows that you are committed, consistent, accountable, and disciplined, more than taking consistent daily action. This is also what leads to creating your amazing Result, which is impossible to create without taking action.

My advice for individuals that are early in their journey, or find yourself a coach or a mentor to learn from and invest. This can mean investing, financially, with your time, focus, energy and effort as well. The reason that you get help is because you will be asking someone that has already achieved the goal that you were looking to achieve. They know the answers and the know how that you don’t. With that being said, they have also helped other people achieve the same goal, and can more than likely help you. By gaining access to this person, you are leveraging their confidence, as well as their success, and they are going to provide you the blueprint, which is all the answers to the test that you are trying to pass. Any and all obstacles they will help you to avoid them by telling you where to look, and what to do. All you have to do is take consistent action, no matter how you feel and you will not only achieve your goal, but you will time compress the amount it takes from start to finish to do it. This alleviate headaches, frustration, and because of no success quitting. Is the fastest way to get from a to B, and to live your dreams.

To close, maybe we can chat about your parents and what they did that was particularly impactful for you?

The most impactful thing that my parents did for me, which can be an endless list, but to keep things short, where number one to provide an amazing amount of love on a daily basis, always being present, as well as continually preaching that you can actually become and achieve whatever you want in life. First with love, providing it physically and mentally, consistently showing it on a daily basis through, not only verbal, as well as other ways from how they care for us, showed up for us, and made sure that we were always safe, protected, and happy. They taught How important it was to be a good person, and to always treat people the way that you wish to be treated.

Even though they had busy work schedules, they always were around, and always made the extra effort to be there for my sister, and I in all in every possible way. Most importantly, they lived their absolute best lives and showed that it was absolutely possible that we could achieve ours. Both my mom and my dad were doing what they love to do every single day. My mom helping individuals learn every single day in the classroom, and my dad first in the NFL second as a leading man in corporate America in high ranking positions.. They showed what was possible through, not only their goals, but their tremendous work ethic that never wavered in accomplishing them. We got a front row seat to watch this every single day, because they actually practiced what they preached. This also showed you the path that if you wanted that same life and outcome, of what you had to do and surrender to do on your own journey For your own goals. They were tremendous examples to model and follow

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Image Credits

Marvin Bienaime

Jorge Munive

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