Meet Jynafer Yanez

We’re excited to introduce you to the always interesting and insightful Jynafer Yanez. We hope you’ll enjoy our conversation with Jynafer below.

Hi Jynafer, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?

Resilience comes from doing hard things on purpose. It’s not something you’re born with. It’s something you earn when the big vision pulling you forward is stronger than the fear holding you back.

I’ve had to build things from the ground up multiple times.

There was a season when we left everything comfortable behind to go all in on building something new. One that didn’t play by the old rules. Just belief and self-imposed deadlines.

I remember late nights breastfeeding a newborn while launching a book funnel. Rebuilding a Shopify store while our little ones ran laps in the background. Taking in marketing calls between homeschool lessons. Nothing about it looked clean or curated. But it was real. And it was worth it.

What kept me going wasn’t just the need to survive; it was the why behind it all. I wanted to build stories that brought people hope. I wanted my kids to grow up watching their parents live with integrity, courage, and creativity. And I wanted to show that you can build something meaningful without burning out or selling your soul.

Resilience doesn’t come from perfect conditions. It’s forged in uncertainty. In discomfort. In doing it scared.

But when you’re deeply anchored in purpose – when you know who you’re building it for and what kind of future you’re chasing – you can keep moving through the fog. You stop waiting for permission. You stop needing every step to be mapped out.

Faith, family, and a crystal-clear why are what steady me. And every time I’ve gotten knocked down, those are the things that have helped me get back up.

Because dying isn’t the hard part. Living aligned is.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I wear a few hats, but they all ladder up to one mission: to champion stories that remind people they’re not alone.

I’m the co-founder of Archimedes Books, a boutique publishing imprint helping authors scale purpose-driven brands without burning out, and Wolf Pack Entertainment, a production studio focused on developing cinematic stories with heart and grit.

At our core, we’re for the audience. For the readers. For the everyday content consumers who are looking for hope, for belonging, for a story worth staying up late to finish.

What makes our work different? We tell high-octane stories that don’t just entertain—they mean something. Every project blends thrilling action with emotional depth and hope, creating unforgettable experiences for the whole family. We never trade spectacle for story, and behind the scenes, we apply smart systems to make sure these stories reach the audiences who need them most.

What We’re Building Now
Right now, we’re developing an exciting feel-good film that’s best described as Karate Kid meets Instructions Not Included – a heartfelt father-daughter story with real emotional stakes and world-class stunt work. It’s got underdog energy, family depth, and a message that resonates across generations. Think: popcorn, laughter, maybe a few tears. It’s a story the whole family can watch… and feel something real.

On the publishing side, we’re expanding our “Full-Stack Author” model: a flywheel of direct-to-reader sales, ad-driven audience growth, and owned community platforms like Klaviyo and BookFunnel. Our systems have helped scale books that have sold over 1 million copies across 70+ novels, and we’re now helping other authors do the same, without needing to chase trends or burn out.

We’re also deepening our brand community (The Pack) an ecosystem where readers and fans support one another. It’s more than a list. It’s a place to call home.

I’m not here to just fit into the old system: I’m building the one I wish existed. One where creators don’t have to choose between their art and their income. Where stories that matter don’t get buried, and the people who carry them get the tools, strategy, and support to win. That’s the mission. And if that resonates, let’s build it together.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Strategic Execution
Lots of people can think big. Fewer know how to build big. Strategy only matters when it’s paired with execution – and the discipline to work the plan when it’s no longer exciting. What changed everything for me was learning to reverse-engineer outcomes, set aggressive yet aligned targets, and focus only on actions that move the needle. Don’t confuse movement with momentum. Get obsessed with leverage: your time, your team, your tech. Make every minute count.

Identity-Driven Leadership
At some point, tactics stop working if your identity doesn’t match your vision. I had to become the kind of person who could hold the weight of what I was building. That meant raising my standards, tightening my circle, and acting from the version of me five+ years ahead (not from where I was standing). Your business, your brand, your team, they’re all reflections of who you believe you are. Want to scale? Upgrade the operator.

Resilience with Purpose
Setbacks are inevitable. What’s not inevitable is giving up. I’ve rebuilt from the ground up more than once, and what kept me going wasn’t motivation; it was mission. I know who I’m doing this for, and why it matters. That kind of clarity doesn’t just help you bounce back; it makes you unshakeable. So if you’re early in the journey, stop waiting for confidence. Anchor to purpose and take action anyway. Your resilience grows when your “why” is bigger than your fear.

As we end our chat, is there a book you can leave people with that’s been meaningful to you and your development?

It’s so hard to choose just one!
I read a minimum of 10 pages of non-fiction per day, so the good books are racking up.

If I had to pick just one book, it’s Think and Grow Rich.
Not because it’s trendy or old-school, but because it gave me a mental framework I’ve used again and again across business, creativity, leadership, and even parenting.

It taught me that everything begins with belief. Not blind optimism, but the kind of focused, deliberate mindset that shapes how you see opportunity, how you respond to resistance, and how you build momentum when no one else sees the vision but you.

It also showed me that knowledge alone isn’t power. Applied knowledge is. Execution beats theory every time. You can read all the books in the world, but if you’re not moving, you’re stuck.

Most importantly, it helped me reframe fear—of criticism, of failure, of looking foolish—as the cost of doing anything that matters. That shift made me braver, more strategic, and more willing to take calculated risks for what I believe in.
I’ve read dozens of books since then that expand on these ideas. But this one gave me the blueprint to build from. It’s not just a book. It’s a way to rewire your thinking.

Contact Info:

• Instagram: https://www.instagram.com/jynafer_rose/
• Linkedin: https://www.linkedin.com/in/jynaferyanez/