Meet Karen Dayana Perez

Alright – so today we’ve got the honor of introducing you to Karen Dayana Perez. We think you’ll enjoy our conversation, we’ve shared it below.

Karen Dayana, appreciate you making time for us and sharing your wisdom with the community. So many of us go through similar pain points throughout our journeys and so hearing about how others overcame obstacles can be helpful. One of those struggles is keeping creativity alive despite all the stresses, challenges and problems we might be dealing with. How do you keep your creativity alive?

Creativity is at the core of everything I do, and keeping it alive requires me to be intentional about staying inspired. For me, creativity isn’t just about sitting down and forcing ideas—it’s about experiencing life. I make it a priority to step outside my usual work environment, attend events, meet new people, and immerse myself in different perspectives. I’ve learned that inspiration often comes when I least expect it, so I keep my mind open to new experiences and conversations.

Another key to my creativity is community. Surrounding myself with like-minded entrepreneurs, creatives, and mentors constantly fuels my ideas. One of my coaches once told me, “Karen, you have a spark. People deserve to know you. Go out and show the world what you can bring to the table.” That stuck with me. It reminded me that creativity thrives when we put ourselves out there, share our stories, and connect with others.

I also stay inspired by consuming different types of content—not just marketing-related, but also music, art, and even personal development books. It helps me see things from fresh perspectives and bring more depth to the work I create for my clients.

Thanks, so before we move on maybe you can share a bit more about yourself?

My name is Karen Dayana, and I’m a social media strategist, content creator, and branding expert. I help small businesses—especially Latina-owned brands—elevate their online presence through strategic marketing, engaging content, and strong visual storytelling. My business is built on the belief that social media isn’t just about algorithms; it’s about connection and impact. I love helping business owners show up authentically and turn their passion into a brand that speaks directly to their audience.

What makes my work special is the creative freedom it brings—not just for me, but for my clients. Many entrepreneurs feel overwhelmed by social media, unsure of what to post or how to make their content stand out. That’s where I come in. I help them simplify the process, find their brand voice, and create content that feels natural, engaging, and aligned with their mission.

Right now, I’m working on expanding my services and developing a content planning system that will help business owners stay consistent without feeling stressed. I know how hard it can be to juggle content creation while running a business, so my goal is to provide tools that make marketing easier and more intentional.

At the core of everything I do is a passion for creativity, storytelling, and community. Keeping my creativity alive has been key in my journey—not just for my own growth but for the success of my clients. I truly believe that when we embrace our unique voices and step out of our comfort zones, we open doors to incredible opportunities. That’s what I help others do—show up, stand out, and build something meaningful.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, three key qualities have played a huge role in my journey: resilience, adaptability, and the ability to build genuine connections.

1. Resilience: Entrepreneurship is full of ups and downs, and there were moments when I questioned everything. But pushing through challenges, staying committed even when things felt uncertain, and believing in my vision kept me moving forward. Advice: Remind yourself why you started. When things get tough, go back to your mission and the impact you want to create. Surround yourself with people who uplift and inspire you.

2. Adaptability: The marketing world, especially social media, is constantly changing. What worked yesterday might not work tomorrow, so I’ve had to stay open to learning, pivoting, and experimenting. When I first started, I didn’t have everything figured out, but I embraced the process and allowed myself to grow. Advice: Don’t wait until you feel “ready” to start—just start. Be willing to adjust, learn new skills, and step outside your comfort zone.

3. Building Genuine Connections: My biggest opportunities have come from showing up, networking, and forming real relationships—not just online but in real life. My coach once told me, “You have a spark—don’t hide it. Show the world who you are and what you bring to the table.” That changed everything for me. Advice: Go to events, meet people, engage with your community, and let people see the real you. You never know who’s watching or who might open the next door for you.

For those starting out, my biggest piece of advice is this: trust yourself and take action. You don’t need to have it all figured out to begin. Keep learning, keep showing up, and stay true to your purpose—the rest will fall into place.

What was the most impactful thing your parents did for you?

One of the most impactful things my parents did for me was instilling in me the values of hard work, persistence, faith, and community—values deeply rooted in our Mexican heritage. I grew up watching them make sacrifices, putting in long hours, and never once complaining because, to them, providing for our family was an act of love. That example shaped me in ways I didn’t fully understand until I started navigating my own path.

Even though they couldn’t guide me through the education system or career choices due to language barriers, they never made me feel alone. Instead, they trusted me. They believed in me, even when I wasn’t sure of myself. My parents always reminded me that no dream was too big, that if I worked hard and sought out opportunities, I could make things happen. Their unwavering support gave me the courage to step into the unknown, to push forward even when things felt impossible.

Beyond the work ethic, they introduced me to something even more powerful—faith. Not just faith in God, but faith in myself. In our culture, faith isn’t just about religion; it’s about trusting the process, believing in our own resilience, and knowing that even when doors close, we will find a way.

That lesson has stayed with me and is now at the core of everything I do. Through my work, I don’t just offer social media strategies or content creation—I provide resources, guidance, and support to help others grow and succeed. I believe in building community, in sharing knowledge, and in empowering others to step into their full potential. That spirit of generosity that my parents gifted me is something I now get to pass on, and to me, that’s the most fulfilling part of what I do.

Contact Info:

• Website: https://www.letsdomedia.org
• Instagram: @letsdomedia_