Meet Karlie Morton

We recently connected with Karlie Morton and have shared our conversation below.

Karlie, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

Growing up, especially through middle and high school, I didn’t have a clear vision of what I wanted to do with my life—but I always had this deep conviction that I was meant for something big. I was often the odd one out, whether it was in friend groups, sports teams, or class projects. At the time, it felt isolating, but looking back, I realize it’s because my mind just worked differently. I saw things through a different lens.

Everything changed when my parents started their own business. That’s when something clicked for me—I instantly fell in love with the idea of entrepreneurship. The concept of owning both your successes and failures really lit a fire in me. It gave me a sense of direction and fueled my desire to take control of my own path.

After high school, I enrolled in Texas A&M–Corpus Christi at the RELLIS campus near College Station, majoring in Business Administration with a minor in Marketing. At the same time, I worked at a feed store, where I picked up invaluable skills and real-world experience. However, working there also showed me what I didn’t want to emulate in my own ventures. It pushed me to dream bigger.

That’s when I decided to launch my own photography and videography business, KM Precision Media. I built a brand from scratch, and for the first time, I felt like I had found my purpose. I was building something I truly believed in—something I could be proud of, regardless of where it led.

That sense of ownership and personal responsibility is where my self-discipline comes from. It’s driven by purpose, passion, and the desire to grow into the person I’ve always known I could be.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I run a media business, KM Precision, that’s deeply rooted in the world of live music. From behind the camera, I capture the raw energy, emotion, and connection that make a show unforgettable. Whether it’s a sold-out venue or a small local gig, I aim to make every artist I work with feel like a superstar on stage.

My journey really started when I was first getting booked by Goodbull Icehouse, on Northgate right next to Texas A&M. I began learning how to shoot nightlife and bar events—figuring out how to work with low light, fast movement, and high energy. That experience opened the door for me to start covering more nightlife events, and from there, I quickly found myself in the concert scene, live music events just felt like home.

I’ve been to over 300 concerts myself, and I genuinely love live music. Every show has its own vibe, its own rhythm, and its own story. I’m passionate about finding what’s unique in each performance and turning that into visuals that feel just as electric as the moment itself. Over time, I’ve been lucky enough to work with and meet some really incredible artists—Treaty Oak Revival, Koe Wetzel, Braxton Keith, Randall King, Dylan Wheeler, Bayker Blankenship, Canaan Bryce, Zach Top, Tyler Halverson, Jackson Wendell, Kyle Park, Kate Watson, Cole Barnhill, Cooper Mohrmann, Palmer Anthony, and so many more. Each artist I work with brings something different, and it’s such an honor to capture their stories through my lens.

I’ve always been all about creating content that feels real and true to the artist. I know how hard it is to break into the scene or keep up with content demands when you’re grinding, so I try to keep things affordable without sacrificing quality. At the end of the day, I just want to work with people who are passionate about what they do—whether it’s your first show or your fiftieth. If I can help bring your vision to life and make you feel proud of your work, that’s what matters most to me.

Right now, I’m focused on expanding my reach in the live music industry, building more connections, and constantly leveling up the quality and creativity of my work.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, the three most impactful things in my journey have been self-discipline, knowing my purpose, and keeping the right people in my circle.

Self-discipline has probably been the most important. I truly believe that showing up consistently takes you further than just talent alone. There’s a saying I love—“the person who shows up every day will always outlast the one who only shows up when they feel like it.” That’s been true for me. Even when I wasn’t sure exactly where I was going, I showed up, kept learning, and kept pushing forward. Steady effort over time builds something bigger than waiting for the perfect moment or motivation.

Knowing my purpose has been a key motivator. Your purpose can change, but as long as you keep envisioning where you want to be and why you’re doing what you’re doing, it’ll keep you moving forward. For me, my purpose is about helping other people accomplish their dreams and also motivating them to be the best version of themselves. Whether it’s providing the tools they need, creating opportunities, or encouraging them to push past their limits, I want to inspire others to reach their fullest potential. When you know the “why” behind what you do, it gives you a direction and keeps you focused, even when things get tough. Don’t stop thinking about why you’re on this journey—it’ll keep you motivated and grounded through all the ups and downs.

Keeping the right people in your circle has been so important. Having people around who cherish and support what you do is crucial. The right people encourage you to be better, challenge you when you need it, and celebrate your wins with you. It’s vital to surround yourself with individuals who push you to grow and remind you of your potential—people who truly care about your success, both personally and professionally.

For anyone just starting out, my advice is this: keep showing up and stay focused on your purpose. Know why you’re doing what you’re doing, and never lose sight of that. Even when the path isn’t clear, your purpose will keep you grounded and moving forward. Consistency, clarity of vision, and a solid support system will get you farther than you think.

Looking back over the past 12 months or so, what do you think has been your biggest area of improvement or growth?

For a long time, I kept telling myself that everything I was doing—every project, every achievement—was for me. But I had to be honest with myself: a lot of it was for validation. I realized I was chasing big wins not just because I wanted them, but because I wanted others to see them, too.

That realization was tough but necessary. I started digging deeper, reflecting on my past and the way my life has unfolded so far. I had to ask myself where I really wanted to go—not just in business, but as a person. I’ve always had big dreams and professional goals, but I was starting to lose sight of what really matters: building a strong foundation in my personal life.

This past year, I started working through a shadow work journal by Keila Shaheen. It helped me take a step back, look inward, and really understand the why behind my actions and patterns. That journal changed everything. It gave me clarity, peace of mind, and a whole new perspective—not just personally, but professionally. It’s allowed me to network more authentically, manage stress better, and show up more fully for both myself and the people I work with.

It’s still a journey, but leaning into self-awareness has made the biggest difference in how I live and work.

Contact Info:

• Website: https://kmprecision.myportfolio.com/work
• Instagram: KMPrecision
• Linkedin: Karlie Morton

Image Credits

If needed to include the artist’s names: Dylan Wheeler, Braxton Keith, Randall King, Bayker Blankenship, Tyler Halverson, Highway 6 Band, Treaty Oak Revival, Koe Wetzel, Kate Watson. All images were photographed by me, though.