We were lucky to catch up with Karthik Ganesh Prasad recently and have shared our conversation below.
Karthik, so happy to have you with us today. You are such a creative person, but have you ever had any sort of creativity block along the way? If so, can you talk to us about how you overcame or beat it?
For me, creativity blocks usually show up when I’m trying too hard to force something. I’ve learned that pushing through it with pressure almost never works. What helps is stepping away for a bit — going for a walk, watching something that inspires me, or even doing something completely unrelated to my work.
Most of the time, the block isn’t about a lack of ideas. It’s about being mentally cluttered or overwhelmed. When I give myself space, the ideas eventually come back on their own. I also try to remind myself that creativity isn’t a switch — it’s more like a rhythm. Some days flow easily, some don’t, and that’s okay.
What helps more than anything is staying curious. Not chasing a perfect idea, just noticing small things — a color, a moment, a feeling. Those tiny observations usually spark the bigger ideas later. The more I pay attention to life outside the work, the easier it is to create when I’m back in it.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
I’m a filmmaker and a storyteller, and most of what I do revolves around creating moments that feel honest. Whether it’s a short film, a piece of branded project, or something more experimental, I’m always looking for the emotional core of an idea — that small human truth that makes a story stay with someone.
What excites me most is the freedom to explore different tones and visual languages. I’m drawn to stories that live in the quiet spaces between people — the unspoken emotions, the subtle shifts, the things we feel but rarely talk about. When the visuals and the emotion line up just right, it creates an energy that feels real, and that’s the feeling I’m constantly chasing.
I started my journey in India, working across commercials and television, and those experiences taught me structure, collaboration, and discipline. Moving to Los Angeles opened up a whole new world creatively. It helped me realize how universal stories can be, and how powerful visuals become when they’re built on honesty.
Right now, I’m focused on developing new visual projects and collaborating with artists and brands who care about authenticity. Some involve blending cinematic storytelling with modern formats, while others are more personal explorations of mood and identity. I’m interested in creating work that feels both intimate and atmospheric — something that stays with people quietly after they’ve watched it.
At the core of everything, I’m just trying to make visuals that move people — not through spectacle, but through sincerity.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
When I look back at my journey, the things that helped me the most weren’t technical skills — they were more personal qualities I had to slowly grow into. The first was patience. Creative work doesn’t move in a straight line, and I used to get frustrated when things didn’t happen quickly. Over time, I learned that the slow phases are just as important as the busy ones. They give you space to think, to observe, and to actually understand what you want to say.
Curiosity was another one. Staying curious kept me from getting stuck in one way of doing things. It pushed me to explore different styles, different kinds of stories, and even different ways of looking at people. Whenever I stayed curious, the work felt more honest and more fun.
And finally, emotional awareness made a huge difference. Once I started paying attention to the small things — how people react, how they hide their feelings, how they express themselves without words — my storytelling changed. It became deeper and more personal.
For anyone early in their journey, I’d say: don’t rush it, stay open, and pay attention to people. If you focus on those things, the rest slowly falls into place.
What was the most impactful thing your parents did for you?
The most impactful thing my parents did for me was give me the kind of freedom that didn’t feel like pressure. They never tried to force me into a certain path or tell me what my life should look like. Instead, they trusted me to figure it out — even when it didn’t make immediate sense to anyone, including me.
They also showed me what consistency looks like. Not in a loud or motivational way, but in the way they lived their lives: showing up every day, doing their best, and not making a big deal out of it. I think that quiet discipline shaped me more than anything. Their support wasn’t about big speeches — it was about knowing they were there, letting me make mistakes, and letting me grow at my own pace.
Contact Info:
- Linkedin: http://linkedin.com/in/karthikgp
- Other: https://vimeo.com/1042698893
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