Meet Kassidy Jack

We’re excited to introduce you to the always interesting and insightful Kassidy Jack. We hope you’ll enjoy our conversation with Kassidy below.

Hi Kassidy, so excited to talk about all sorts of important topics with you today. The first one we want to jump into is about being the only one in the room – for some that’s being the only person of color or the only non-native English speaker or the only non-MBA, etc Can you talk to us about how you have managed to be successful even when you were the only one in the room that looked like you?

Early in my career, I often found myself as the only one in the room. My first job after undergrad was in a newsroom, where, although I worked remotely, I was the only African American woman and the youngest on my team. There were times when I felt unqualified, like I didn’t belong, or that I had somehow just “gotten lucky.” This mindset led me to second-guess myself and try to shrink in order to fit in.

However, over time and with experience, I came to realize that being the “only” in a room can actually be a strength. It means you bring a unique perspective and experiences that others may not have, making you not just valuable, but sometimes even more essential. What I’ve learned is that what makes you different is your power. Once you fully embrace that, new opportunities and growth tend to follow.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I consider myself a creative in many ways, and I believe my work truly reflects that. During my 9-to-5, I serve as a Social Media Specialist for the haircare brand Shedavi. In this role, I manage the brand’s social media platforms, develop content strategies, film and edit videos, source influencers and UGC creators, collaborate with the ad team, and more.

In addition to my full-time work, I freelance as a writer for Scholastic’s classroom magazines. This role allows me to interview a diverse range of individuals—from young students to seasoned professionals—and explore their fascinating discoveries and accomplishments. I then translate these stories into engaging content for children in grades 1 through 9.

I’m also a content creator, focusing on fashion, beauty, lifestyle, and home décor. I’ve had the pleasure of working with brands like Good Molecules, Miss Lola, JustFab, NYX Cosmetics, Benefit Cosmetics, and more. I’m excited to be expanding my content into long-form videos on YouTube soon.

In addition to these roles, I’ve worked with small, Black-owned businesses like Play Live Golf, Hidden Curriculum, and Ryan Madison Events, providing freelance content creation. I’ve really enjoyed these collaborations and am eager to continue supporting more Black-owned businesses in the future.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

The first piece of advice I’d offer is to ignore what others say—or don’t say. Looking back, one thing I wish I’d done differently is pursue more opportunities without being held back by the fear of failure or the worry of being seen as “in the trying stage.” The reality is, that stage is something you’ll go through no matter what if you want to grow and improve. You can’t elevate if you keep doing the same thing, so embrace the process of trial and error.

The second piece of advice is about time management. I wouldn’t say mine is perfect, but even while working a demanding full-time job, I’ve managed to make time for personal projects and things that are important to me. Whether it’s listening to my favorite YouTubers while editing or finding other small ways to multitask, I’ve found a balance that ensures I stay on top of both my responsibilities and my passions.

Finally, my advice is to get comfortable with being uncomfortable. I’ve stayed in situations not because I genuinely wanted to, but because they felt safe. As an adult, I understand the need for stability in some cases, but you’ll never know what’s on the other side of that risk you’re considering taking—whether it’s a new opportunity, a mentor, or a fresh perspective. So, while it’s important to think things through and act with intention, don’t be afraid to step outside your comfort zone. Sometimes, the greatest growth happens when you take that leap.

How can folks who want to work with you connect?

I’m excited to collaborate with other local creators in the Atlanta area. There’s so much talent here, and while I’m not sure how long my path will keep me here, I’d love to connect and make the most of the opportunities while I can. I’m particularly interested in working with up-and-coming creators, photographers, and videographers. If you’re interested in collaborating, feel free to reach out to me at kassidyrjack@gmail.com – let’s create something amazing!

Contact Info:

• Instagram: @kassidyrjack
• Linkedin: Kassidy Jack
• Youtube: @KassidyRenee
• Other: TikTok: @kassidyrjack

Image Credits

Scholastic Science World