Meet Katy Frazier

We recently connected with Katy Frazier and have shared our conversation below.

Hi Katy, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

I’m not sure I believe in one singular, soul-defining purpose. I think that idea puts a lot of pressure on people to “figure it out” early and get it right forever. For me, purpose has shown up in different ways, through different seasons. Right now, it looks like growing plants with intention, creating products that help people feel more like themselves, and building something from the ground up that my kids can be proud of.

But it started way simpler than that. My son needed help. The system wasn’t helping. So I turned to plants. That wasn’t a business plan—that was survival. And somewhere in the mess of learning, failing, growing, and showing up anyway… I found something that felt like purpose. Not with a capital P, but enough to wake up and keep going. I think we all have a few purposes tucked into one life. Some are loud and bold. Others are quiet and sacred. I’m just trying to follow the ones that feel true—for now.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

At Plant Lady ATX, I grow hemp by hand in Austin and turn it into small-batch, plant-based support for people just trying to get through the day with a little more ease. Teas, tinctures, gummies—each one crafted to help you feel a little more grounded, a little more present, and maybe even catch a small spark of joy.

What makes it different? It’s not just the plant—it’s the process. I grow every dense, resinous flower myself, and that’s what becomes our herbal tea. I infuse our tinctures in-house with full-spectrum CBD and organic ingredients like lemon, mint, and lavender. And while I partner with a trusted lab for our gummies, I’m involved in every decision—from formula to flavor. Nothing we make is mass-produced. It’s care with dirt under its nails.

I started this company because my son needed something gentler, safer, and more supportive than what the system was offering. Though he no longer has seizures, that protective instinct never left me. I wanted to create something that could offer comfort to anyone—whether you’re tired, overwhelmed, hurting, or just done with the day. Our mission is simple: to make life feel a little more manageable when you need it most.

It’s not an easy time to be in hemp. The laws in Texas are changing fast—and honestly, it’s scary. But I’m still here. Still growing. Still fighting to keep this work legal, accessible, and rooted in real care. Because the truth is, sometimes the world is too much. And if I can offer something that helps it feel even a little less so—that’s worth showing up for.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

1. Learning to trust my gut—especially when it’s uncomfortable.
There have been so many moments where something looked good on paper—an opportunity, a partnership, a piece of advice—but deep down, something felt off. I used to ignore that feeling, thinking someone else knew better. Now? It’s my compass. Your intuition might not be loud, but it’s wise. Listen to it, even when it means walking away from something shiny.

2. Getting really comfortable with not knowing.
I didn’t go into this knowing how to run a business. I knew how to grow plants. I knew how to care deeply. Everything else—branding, compliance, taxes, website stuff—I’ve learned through trial, error, and asking a million questions. You do not have to know it all to start. But you do need the humility to ask, and the grit to figure it out one step at a time.

3. Learning how to recover when things fall apart.
Because they will. I’ve had labels print wrong, tinctures spill, packaging delays, tech issues, you name it. There were weeks where it felt like everything was on fire. But I’ve learned not to take it personally or spiral into self-doubt. Just fix it. Own it. Move forward. The faster you can bounce back, the stronger you get.

Advice for new folks? Don’t aim for flawless. Aim for resilient. Know that you’re going to mess up—and that doesn’t make you unqualified. It makes you in it. Be willing to learn in public. Be honest. And don’t wait until you’re confident to begin. Begin, and let the confidence come later. It will.

What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?

If Senate Bill 3 passes, it won’t just regulate hemp. It will outlaw it. It will turn products that are legal and helping people today—products I’ve poured years of work into—into criminal offenses by September 1. They’re calling it public safety, but let’s be honest: it’s not about safety. It never was. This is political. This is personal. This is Dan Patrick pushing a ban that would wipe out thousands of small businesses—while holding $8 billion in teacher funding hostage with HB2 just to force it through. That’s not policy. That’s a power play. And people like me are collateral.

I didn’t start this business to make a political statement. I started it because my son needed something gentler. I started it because I had a skill—growing plants with care—and a belief that there had to be a better, more honest way to help people feel okay in their bodies again. And somehow… that’s the thing they’ve chosen to criminalize. Until then, I’m still here. Still showing up at markets and online, telling the truth about what’s happening—because I believe Texans deserve better than this. Because we are better than this. And because when everything feels like it’s on fire, the last thing we should be doing is outlawing what helps people breathe.

Contact Info:

• Website: https://www.plantladyatx.com
• Instagram: @plantladyatx

Image Credits

Katy Frazier