We were lucky to catch up with Ken Nyberg recently and have shared our conversation below.
Ken, so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.
To be completely honest, I haven’t. It’s something that 99% of designers I know struggle with. But it also keeps you humble and working hard. I have never been a person who sees other designers as competition; it’s tough enough out there without looking for enemies. There are plenty of projects to go around and if people want your style, they’ll seek you out.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
I’m a graphic designer by trade and work with clients all over the world. I’ve found myself a comfy, niche little spot working with outdoor brands and fishing companies. The style I’ve developed over the years really lends itself nicely to handmade, small businesses that are down-to-earth and vintage in aesthetic.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
From as early as I can remember, I was interested in art, primarily drawing. In the small town I grew up in, there wasn’t a graphic designer to be found, and the profession wasn’t even on my radar. I knew I liked art, but never saw it as a way to make a livelihood. I eventually found myself designing band posters and art for friends and family. This opened the door to a ton of opportunities. As far as advice goes, practice, practice, practice. There’s not really a way around it, put in the hours and develop the skills, oh, and have VERY thick skin, you need to be able to absorb criticism, it’s just part of the job.
Before we go, maybe you can tell us a bit about your parents and what you feel was the most impactful thing they did for you?
My dad was an interesting guy; he was an entrepreneurial spirit. When most people zigged, he zagged. He was a small business owner and created many semi-successful businesses. But worked hard EVERY DAY.
The most valuable thing I have ever learned in my life was his work ethic. He passed in 2001, but it drives me to this day, not only to work hard but also to work for yourself and know your value.
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