We recently connected with Kendall Cherry and have shared our conversation below.
Kendall, thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?
One of the biggest lessons I’ve learned about reconnecting with my own resilient nature is to look for proof from the past that I can use as evidence for the future. I think so many times we as humans tend to doubt our own power or ability to create results for ourselves, so I keep a running list of crazy stories or anecdotes of what I’ve overcome that I can look back on. It’s sort of like “if I did it once, then there’s no doubt that I can do it again.” Maybe it’s a blissful form of optimism, but when the chips are stacked against you, it’s one of the only mindset reframes that actually helps me see outside of it.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I’m the founder and senior copywriter at The Candid Collective based out of Austin, Texas, and I write bingeworthy copy that sounds so much like you, you’ll think you wrote it.
I’ve written for multi-seven-figure companies, media empires with 275k+ email lists, and content creators with 2M+ followers, and many other B2B service providers. I also help my clients avoid soul-sucking marketing trends by repurposing content that creates miracle-grade results, even if you have a tiny audience of <1k people.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Audacity – when I think about my own journey, I tend to think that a lot of what I’ve accomplished stems from this sort of fire-in-your-belly feeling that if I can truly create anything, what’s stopping me? It’s almost this belief that you can go beyond what other people have said is possible or doable and you create your own results
Candor – goes with the name of the brand of course, but I think that when people work with me in any capacity, they find my candor refreshing. I hear that feedback all the time, and I think what it comes down to is a comfort with just showing up as myself, even if sometimes it’s a little messy or imperfect.
Storytelling – I grew up as a copywriter in 2020 when there were a lot of questionable (alright…I’ll call it sleazy) approaches to sales and marketing that just didn’t feel right for me. The more that I’ve incorporated storytelling into my copywriting work as a tool for selling, the more success I’ve experienced (and helped my clients experience, too).
Awesome, really appreciate you opening up with us today and before we close maybe you can share a book recommendation with us. Has there been a book that’s been impactful in your growth and development?
Outrageous Openness by Tosha Silver is by far the most impactful book I’ve read for my personal and professional development. It leans a little woo-woo spiritual, so fair warning there…but this concept of openness is what sort of unlocked this new level of clients and income for me. I tend to be one of those people who can get really stuck on a business plan, strategy, or P&L spreadsheet if I’m not careful. But this book showed me that almost every wonderful “what the heck is my life” kind of moment was created when I was able to just let go and be present.
This book has a lot of great vignettes and stories that make the more spiritual aspects of openness feel super easy to grasp, and I think it’s one that I could read fifty times and still find wisdom in.
Contact Info:
- Website: candidcollective.co
- Instagram: https://www.instagram.com/candidcollectiveco/
- Facebook: n/a
- Linkedin: https://www.linkedin.com/in/kendall-cherry/
- Twitter: n/a
- Youtube: n/a
- Yelp: n/a
- SoundCloud: n/a
- Other: Podcast: Rebels Get Revenue
