Alright – so today we’ve got the honor of introducing you to Kimberly Lim. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Kimberly, thank you for being such a positive, uplifting person. We’ve noticed that so many of the successful folks we’ve had the good fortune of connecting with have high levels of optimism and so we’d love to hear about your optimism and where you think it comes from.
My optimism largely stems from my upbringing—my mom always emphasized that there is always a solution, even if it’s not immediately obvious. This instilled in me the belief that challenges are just opportunities in disguise. Additionally, I’ve always embraced the idea that the cup is half full, not half empty. This positive outlook not only shapes my personal life but also fundamentally guides how I approach challenges and opportunities in my business. It encourages me to innovate and remain hopeful, even in tough times.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
Hello! I’m Kimberly, the brain and nose behind Sun Kissed & Co., a California-based sustainable fragrance company. My journey began after my family and I suffered from migraines caused by overly-scented products. Driven by a desire to transform the fragrance industry, I set out to create scents that are soft and subtle, designed specifically for those with sensitive noses.
At Sun Kissed & Co., we meticulously handcraft perfumes and candles that are vegan, cruelty-free, and free from sulfates, phthalates, and parabens. We prioritize quality over quantity, ensuring each product not only provides a unique fragrance experience but also lasts longer, all while prioritizing the environment. Our commitment to sustainability is deeply rooted. Through our Buy One, Plant One program, in partnership with One Tree Planted and Trees for the Future, we plant a tree for every purchase made, whether online or in-person. Since November 2021, we’ve planted over 3,600+ trees worldwide.
Our online perfume bar is a thoughtful new addition, perfect for those looking to capture a mood, a memory, or simply experiment with something new. This interactive experience allows you to select two fragrances from our core collection and adjust the scent ratios to your liking. By controlling the intensity and blend of each fragrance component, you create a bespoke perfume made specially for you. Each scent is handcrafted to order, ensuring your custom blend is as unique as the memories you’re creating.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Reflecting on my journey with Sun Kissed & Co. these three key ideas stand out:
1. Lifelong Learning: I’ve always had a passion for acquiring new skills and hobbies, such as photography, which played a significant role in how we present our products. My advice for anyone starting out is to embrace your curiosity. Dive into new areas, even if they initially seem unrelated to your field.
2. Understanding Design and User Experience: Effective design goes beyond aesthetic appeal to fundamentally enhance how customers interact with your brand. This involves planning every element, from the quality of your packaging to your visual on social media. By focusing on these details, you ensure that every touchpoint is not only visually appealing but also strategically aligned to improve the customer journey and add value to their experience with your brand.
3. Networking and Adding Value: Building meaningful relationships has been crucial. It’s not just about expanding your network but about adding value and experiences to those around you. As you meet new people, think about how you can support their success alongside your own.
My biggest piece of advice is don’t wait for perfection. Start with what you have and improve along the way. Even well-planned projects can face unexpected challenges, so adapt and learn as you go. Remember, real progress is made through action, not waiting or preparing.
How would you spend the next decade if you somehow knew that it was your last?
One of the biggest challenges I’m currently addressing is expanding Sun Kissed & Co. through both e-commerce and wholesale channels. I’m incredibly proud of our growth through in-person pop-up markets, and now we’re trying to connect with a broader audience through social media. Our goal is to grow our community of ‘sensitive sniffers’ which are people who traditionally opt for unscented products because they haven’t found a suitable scnet alternative.
Contact Info:
- Website: https://www.shopsunkissedandco.com
- Instagram: https://www.instagram.com/sunkissedandco/
- Facebook: https://www.facebook.com/shopsunkissedandco
- Linkedin: https://www.linkedin.com/in/itskimberlylim
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