Meet Kimberly Portuondo

We caught up with the brilliant and insightful Kimberly Portuondo a few weeks ago and have shared our conversation below.

Alright, so we’re so thrilled to have Kimberly with us today – welcome and maybe we can jump right into it with a question about one of your qualities that we most admire. How did you develop your work ethic? Where do you think you get it from?

My work ethic comes from my family—starting with my parents, and going back generations. My mom was a teacher for over 20 years, and growing up, I saw how much care and effort she put into her students. When my dad was running his own business, she even stepped away from teaching to help him. That experience taught me a valuable lesson—not just about hard work, but about the difference between doing something out of obligation versus doing something you’re passionate about. Despite not loving the work as much as teaching, she stuck with it until my dad closed the business.

My dad then moved on to what was meant to be a short-term role setting up all the machinery in a factory. He’s now been in that position for over a decade—because he worked so hard they ended up creating a role just to keep him. That adaptability and dedication made a big impact on me.

On my dad’s side, my grandparents immigrated from Cuba with very little. They started several businesses—most of which didn’t succeed—but they kept going until one finally did. That perseverance in the face of failure has always stayed with me.

And on my mom’s side, my grandfather supported a family of eight children almost entirely on his own. He worked odd jobs, made smart real estate investments, and did whatever it took to provide for them. His resourcefulness and grit are values that have absolutely shaped how I approach challenges today.

Not to mention several of my aunts and uncles on both sides of the family either have their own businesses or pursued a career that they are extremely passionate about.

Altogether, I was raised around people who didn’t just talk about hard work—they lived it. That example set the standard for how I show up in everything I do.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

Right out of college, I was doing marketing for an insurance agency. I enjoyed the work, but the 9–5 structure and narrow industry focus didn’t leave much room for creativity. As part of that role, I gave presentations to local business owners on marketing and insurance. After each talk, people would ask if I could help with their marketing—that’s when I realized there might be an opportunity to go out on my own.

The real push came during a visit to Markson Chiropractic. My chiropractor, Dr. Rick Markson, told me to quit my job and start working for him. A few months later, in August 2014, I left the insurance world and launched Page One Digital with Markson Chiropractic as my first client. Dr. Markson also runs a consulting company for chiropractors, and I began speaking at his seminars nationwide, which helped build momentum and grow my client base.

Today, Page One Digital helps businesses build their digital presence through SEO, web design, social media, digital advertising, and more.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Resourcefulness – When I started Page One Digital, I didn’t have all the answers or a full roadmap. But I was always willing to figure things out—whether that meant teaching myself new tools, adapting to client needs, or staying on top of trends in digital marketing.

Advice: Don’t wait until you feel “ready.” Start with what you know, and trust that you’ll learn the rest as you go. Being curious and confident will take you far.

Relationship-building – Every major opportunity in my career has come from genuine relationships. From my first client to speaking opportunities, everything stemmed from showing up, adding value, and staying connected.

Advice: Invest in your network early. Show up for people before you need anything from them, and always be open to collaboration—you never know where it might lead.

Taking imperfect action – I could have stayed in my comfort zone for years, but saying yes before I had it all Vision and Goal-Setting – I’ve always had a clear picture of where I wanted the business to go, even when I didn’t know exactly how I’d get there. Setting goals gives me and the team direction, motivation, and something to measure progress against.

Advice: Take time to define what success looks like. Set both short-term and long-term goals, and revisit them often. Your vision will evolve, but having one is what keeps you moving forward with purpose.

Tell us what your ideal client would be like?

Our ideal client is what we call a “healer”—a service-based business that helps people improve their mind, body, spirit, or energy. This can include chiropractors, acupuncturists, therapists, massage therapists, holistic practitioners, restaurants focused on wellness, and even medical suppliers who support the health and healing space.

We’re especially well-suited to work with businesses that have a physical office or location and at least 2–3 years of experience. By that point, they typically have a clear sense of their mission, audience, and business goals. We also look for clients who have engaged in some form of previous marketing—even basic efforts—so they can articulate what they’ve tried, what’s worked, and where they’d like to grow.

That foundation helps us do our best work—building on what they’ve already started and taking their digital presence to the next level in a way that’s aligned with their values and vision.

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