Alright – so today we’ve got the honor of introducing you to Krista Weisman. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Krista, thanks for sharing your insights with our community today. Part of your success, no doubt, is due to your work ethic and so we’d love if you could open up about where you got your work ethic from?
My work ethic comes from my parents, without a doubt. Both of them grew up working on their family farms, where the food they ate was grown—and often picked—by their own hands. Their contributions weren’t optional; they were essential to the well-being of the family. That mindset carried into how they raised us. From a young age, my siblings and I worked in our family’s restaurant—it was just what was expected. While my friends were heading to the beach or hanging out at the mall, I was taking customers’ orders or cleaning the dining room. My parents firmly believed that nothing should be handed to us, but that if we worked hard enough, we could achieve anything we set our minds to. That mindset has stuck with me, and has shaped the way I approach both my business and life.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
My journey into interior design started in an unexpected place: the fashion industry. I spent over 20 years leading global brands, where I learned how to tell stories through color, texture, and form. But over time, I also witnessed the challenges—fast-paced production, waste, and a disconnect from deeper meaning. In 2020, when the world paused, I relocated with my family to the Vail Valley of Colorado in search of a slower, more intentional way of living.
During this transition, I rediscovered the value of meaningful objects, like my grandmother’s Singer sewing machine, which I repurposed as a centerpiece in my home office. This sparked my passion for creating spaces that tell stories—just as fashion once did for me.
Through Intentional Design Co., I help clients create spaces that reflect their values, history, and unique lifestyle. My approach blends timeless design with meaningful details—whether it’s incorporating a family heirloom, a piece of local art, or simply designing around how a family truly lives. In 2025, I expanded my services to include home staging, which I see as another form of storytelling. Staging isn’t just about placing furniture—it’s about helping potential buyers see the life that could unfold in a space. Every decision is made with purpose, aiming to spark emotional connection the moment someone walks through the door.
At the heart of everything I do is a belief that beauty and meaning should go hand in hand—and that the spaces we live in should feel like a reflection of who we are and what we value most.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back, three things have really shaped my journey: the mindset to always be learning, the willingness to lead by example, and the importance of giving—and receiving—mentorship.
Growing up, my dad used to say, “If you have time to lean, you have time to clean,” which was his way of teaching us to stay curious, engaged, and always look for ways to improve. That mindset stuck with me. I believe growth comes from being a lifelong learner—whether it’s picking up new skills, listening more closely, or simply asking better questions.
The second big one – Never ask someone to do something you’re not willing to do yourself. Whether it’s hauling furniture, staying late to meet a deadline, or tackling a tough design challenge, I’ve learned that showing up and being in it with your team builds real trust and respect.
And lastly, always share what you’ve learned. Don’t hold your knowledge tight—pass it on. Mentor someone coming up behind you, and be brave enough to find mentors for yourself. The most fulfilling part of my work has been both learning from those I admire and helping others find their own path.
For those just getting started: be open, be generous, and keep moving forward. You don’t need to have it all figured out—just a willingness to grow and the heart to bring others along with you.
What was the most impactful thing your parents did for you?
I am so grateful my parents instilled their work ethic and a deep sense of responsibility. They made us work in the family restaurant —not as a punishment, but as a life lesson. While other kids were heading to the mall or the beach, we were learning what it meant to show up, work hard, and contribute. They never believed in handing us things just because we wanted them, but they always made it clear that if we worked for something, we could achieve it. That mindset shaped how I approach everything in life and business—with grit, gratitude, and purpose.
Contact Info:
- Website: https://www.intentionaldesign.co
- Instagram: intentionaldesign.co
- Facebook: https://www.facebook.com/intentionaldesigncompany
- Linkedin: https://www.linkedin.com/in/krista-weisman/
Image Credits
Image 1-4 :Girls at Flourish
Image 5 and 6 : New Roots Photography
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