Meet Larsyn Brown

We caught up with the brilliant and insightful Larsyn Brown a few weeks ago and have shared our conversation below.

Hi Larsyn, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

I think purpose is something that keeps evolving, but I finally feel like I have a strong grasp on mine, something I could not have confidently said five years ago. Looking back, I found my purpose by listening to my own heart throughout my career. Every move, every shift, every decision came from following my gut, even when I did not fully understand where it was leading. Little by little, that quiet inner pull shaped the path I am on today.

As I kept creating, my creativity started to deepen in a very specific direction. I built tools, refined instincts, and expanded my abilities over the years, and all of it led me to where I am now as a brand designer and creative. It has been a gradual unfolding, not a single moment of clarity.

Through that process, I realized that my purpose is to help people feel seen in a creative and meaningful way. My gift has always been listening deeply to peoples stories, really understanding who they are beneath the surface, and then translating that into work that communicates their truth in a creative, intentional, and heartfelt way. Whether I am designing a brand, writing, or creating anything visual, it is never just about the design itself. It is about connection.

At a bigger level, I believe my purpose is to use creativity to create a positive impact, whether that impact touches someones life personally or helps them move forward in their business. My work has always felt deeper than aesthetics; it is about speaking to the heart and creating something that resonates on a human level.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I am the founder and designer behind Honest Stories Co, a brand and web design studio built on intention, story, and connection. I have been a creative for as long as I can remember. Even though life is full with work and two little boys, whenever I do find a rare quiet moment, I naturally drift back toward creating in some way. Creativity has always been the thread that grounds me.

My path into branding unfolded naturally. I spent years working for other companies, and while I was grateful for the experience, I often felt stuck in aesthetics that did not excite me. I knew I had more range, more vision, and more creativity than what my day to day allowed. Branding became the place where I could finally explore different styles, moods, and creative directions without limitation. It let me work across all kinds of aesthetics, and that freedom fueled me in a way nothing else had.

One day I decided to stop waiting for the type of work I wanted and rebranded myself overnight. I positioned myself for the projects that aligned with my heart, and six years later I am living in my dream career. I get to build brands that feel deeply personal, meaningful, and true to the people behind them.

Honest Stories Co specializes in bespoke brand identities and custom web design. My work is never generic or templated. I design in a way that makes people feel seen, understood, and represented with intention. I spend a lot of time listening to who a client is at their core and translating that into a visual identity and online experience that reflects something real about them. Building unique web experiences has become a central part of my studio, and I love creating digital spaces that feel immersive and alive with personality.

One of the biggest highlights of my career this year was designing the full brand identity for The Lucky Classic, the inaugural MLB charity and celebrity softball event founded by Ashlyn and Jake Burger. Jake is a first baseman for the Texas Rangers, and their foundation honors their daughter who has Down syndrome by supporting families navigating that journey.

The event united honorary Down syndrome players, country music artists, and MLB all stars in a way that was both meaningful and unforgettable. I created the entire event identity from scratch including hand drawn illustrations, brand marks, social media graphics, website design, and every piece of stadium artwork. My designs covered the jumbotron, LED ribbon boards, signage across the entire ballpark, and everything fans interacted with throughout the day.

It was a huge moment of affirmation for me, both professionally and personally. It pushed me deeper into my purpose and reminded me why I do what I do. Bringing a story to life on that scale, especially for a foundation with such a meaningful mission, was one of the greatest honors of my career.

Over the last year, I have become even more intentional about the type of work I take on. I am drawn to small businesses with heart, mission driven entrepreneurs, and people who want to create something that matters. I love partnering with those who are not just selling a product, but carrying a purpose. Honest Stories Co will always be rooted in connection, impact, and creating work that speaks to the heart. That is the foundation of everything I make.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Looking back, there are three qualities that have shaped my journey the most and continue to influence the way I work today.

1. Attention to detail
One of the most impactful lessons I learned was during my internship at Nisolo in Nashville during my junior year. I remember realizing for the first time how much spacing matters in design. The way type sits on a page, the breath between letters, the rhythm of a layout, the alignment of every element it all affects how something feels. I became obsessed in the best way with the details. I am very particular about spacing, especially when it comes to typography and layout. These are the things people may not consciously notice, but they always feel. That level of intentionality has become a defining part of my work.

Advice: Slow down and train your eye. Good design is not just about making something pretty. It is about creating harmony, balance, and flow. Details matter more than you think.

2. The ability to listen and visually communicate
I am not sure if this is a skill, a gift, or both, but listening has become one of the most important parts of my work. When someone speaks about their story or their business, I immediately begin mentally visualizing pieces of the brand before I ever sit down to design. Even on my very first client calls, concepts start forming naturally. Being able to listen deeply and translate feelings, personality, and mission into visuals is the heart of what I do.

Advice: Learn to listen past the surface. Pay attention to what people value, what they repeat, what lights them up. That is where the real brand clarity lives.

3. Being self taught and teachable
There is so much that school does not teach you, especially in a field that moves as quickly as design. I would not be where I am today if I had not learned how to teach myself anything I needed to know. My abilities have grown far beyond what I learned in college. My mindset has always been if I do not know how to do something, I will figure it out. In the beginning of my career I said yes to projects even when I did not yet have every skill I needed, and that pushed me to grow in ways I never expected.

Advice: Stay curious and stay open. Do not wait until you feel ready or perfectly qualified. Say yes, dive in, and build the skill on the way. Growth comes from doing the things you are not fully comfortable with yet.

What has been your biggest area of growth or improvement in the past 12 months?

My biggest area of growth this past year has been learning to follow my heart even more fully, in both my personal life and in my career. I have always been someone who listens to my gut and wears my heart on my sleeve, but life handed me a lot of challenges this year. Through those experiences, I learned how to honor that inner pull with even more clarity and trust.

I have become incredibly sensitive to my own reactions, instincts, and emotional cues. I have learned that the most resistance and struggle happens when I ignore them, and the most flow happens when I follow them without hesitation. That has influenced every part of my life, from motherhood to running my business.

This growth has shown up in my creative work too. When I am building brands, it is easy to get caught up in details that do not matter or let outside noise cloud my vision. But when I quiet all of that and truly lean into what I feel, the best work rises to the surface. My most resonating and meaningful creative direction always comes from trusting my heart and gut.

This year taught me that alignment is everything. When I follow what feels true, the work becomes clearer, stronger, and more impactful, and I become a better version of myself in the process.

Contact Info:

• Website: https://honeststories.co
• Instagram: https://www.instagram.com/honeststoriesco/

Image Credits

joanna morris, kenzie king