Alright – so today we’ve got the honor of introducing you to LaTosha McCauley. We think you’ll enjoy our conversation, we’ve shared it below.
Hi LaTosha, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
Mainly, my children. I want them to know that no matter how many obstacles are stacked against you in life, you can still reach a level of success if you remain consistent.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
LaTosha The Author LLC (est. 2020) and LTA Publishing (est. 2022) are companies that derived from the mind of LaTosha McCauley. Being an avid reader when she was a teenager, she dreamt of the day she’d see more POC authors on library shelves. It wasn’t until she got older that she realized she had what it took to re-invent the “norm” in the literary world. Her dream slowly became a reality.
The community she built is a place where black and brown movers-and-shakers feel welcome. The theme is black excellence, and the heights are limitless. With the power of their words, there’s no place they can’t go or things they can’t see. It’s time to change the world one letter at a time.
LTA’s mission is to have the biggest POC library in the world. Even though LTA caters to the black and brown communities, all authors with a positive message are welcome. Big-time, small-time, and in between, LTA encourages and uplifts great literature. Everyone has a story to tell, and LTA wants to hear them all.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
I. Encouragement. It is imperative to latch on to those who believe in you and your abilities. Whether they are a family member, friend, mentor, coach, etc., having someone around to pour positivity into your spirit makes all the difference. II. Creating art and literature has never felt like work. In my opinion, the secret to a well-balanced and prosperous life is to take what you enjoy doing and find a way to capitalize off of it.
III. Remain true to yourself. I never sway from my original mission, regardless of the naysayers and negative feedback I may receive. I try my best to cater to my audience, not the masses. No one can please everyone.
My strongest piece of advice will always be to stay consistent. Building a fanbase is hard. Marketing is hard. Working 100 hours a week for little to no pay is hard, but eventually it will be worth it if you stick to the plan.
Before we go, any advice you can share with people who are feeling overwhelmed?
Take a break. It sounds cliche, but a break is the best thing that anyone can do for their mental health, especially if one is feeling overwhelmed. Deadline dates can be changed. Meetings can be canceled or rescheduled. Nothing is more important than your health and wellbeing. Prioritizing yourself is prioritizing your business.
Contact Info:
- Website: https://latoshatheauthor.com
- Instagram: https://www.instagram.com/latoshatheauthor?igsh=amMydzR5Y2R1NHNz
- Facebook: https://www.facebook.com/latoshatheauthor
- Linkedin: https://www.linkedin.com/in/latosha-mccauley-bshca-a03727229?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
- Youtube: https://www.youtube.com/@latoshatheauthorllc4459
- Other: https://www.amazon.com/stores/author/B085RKXCL8
Image Credits
Venus Wright Photography
