Meet Laura Wegner

We’re excited to introduce you to the always interesting and insightful Laura Wegner. We hope you’ll enjoy our conversation with Laura below.

Hi Laura, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?

My resilience is rooted in purpose. I’ve chosen a path that directly challenges the Standard American Diet — a system that normalizes processed, addictive, nutrient-poor food as comfort. In a city where “normal” means smothered, covered, and fried — where convenience rules, drive-thrus are everywhere, and sugar is a staple — I show up every day offering something radically different. Memphis proudly clings to its food culture, but often at the expense of health. And in that environment, clean food isn’t just uncommon — it’s disruptive.
I’m a registered nurse, and I’ve seen firsthand how food choices shape health outcomes. People are treated for illness instead of being empowered with health. Transitioning into entrepreneurship was never about selling a product. It was about disrupting a broken system — creating something beautiful, aspirational, and radically healing in a place where wellness is often a luxury.
I stepped away from traditional healthcare to focus on prevention, nourishment, and rebuilding trust in the healing power of real food. Not through shame or restriction, but through joy, beauty, and food that works with the body, not against it.
RawGirls doesn’t try to blend in — and that’s the point. It’s positioned as a luxury brand to elevate the perception of clean eating. Because in a culture where ultra-processed is considered comfort, wellness has to be bold. When wellness becomes aspirational, it becomes contagious. And one good choice often leads to another.
Resilience, for me, means doing the work no one asked you to do — and doing it with conviction. It’s serving vibrant, healing food in a region that’s been told for generations that health doesn’t taste good. It’s hearing “that won’t work here” and doing it anyway. It’s believing in the long game: that we can rewrite cultural norms, challenge what’s expected, and build a future where nourishment isn’t a luxury — it’s a given.

Thanks, so before we move on maybe you can share a bit more about yourself?

I’m the CEO of RawGirls — a cold-pressed juice and plant-based food company that’s redefining what it means to eat well in a world that’s lost its connection to real nourishment. I oversee everything from product development and brand vision to nutrition strategy, creative direction, and strategic partnerships. My background as a registered nurse shapes every part of how we formulate, present, and deliver wellness — not as a trend, but as a lifestyle rooted in trust, intention, and real results.
RawGirls offers a full line of grab-and-glow ready-made products: cold-pressed juices, functional wellness shots, nutrient-dense meals, guilt-free desserts, and our signature Reset Cleanse — a whole-body approach to nourishment and healing. Our cleanse isn’t just about juicing — it’s about removing ultra-processed foods, reducing inflammation, and flooding the body with nutrient-dense fuel. We’re here to help people feel clearer, lighter, and more energized — without extreme diets or guesswork. It’s what we call health ROI — a return you can see, feel, and carry forward.
Our newest launch is something I’m especially proud of: RawGirls Weekly Wellness Bundles. These are curated, nurse-designed systems that extend the benefits of a cleanse into everyday life — giving customers consistent, convenient access to real nourishment. No prep, no confusion — just wellness on autopilot.
We’re also growing through partnerships with high-end fitness studios, integrative health clinics, and like-minded wellness spaces — connecting with people who are already tuned into taking better care of themselves and want trusted, convenient tools to do it.
At its core, RawGirls is my answer to the matrix — the processed, rushed, disconnected way so many of us are living. What excites me most is giving people a way out of that cycle — and back into their power. When wellness is accessible, beautiful, and done-for-you, it becomes something people actually stick with. That’s what we’re building — one bottle, one bundle, one better choice at a time.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

“The people who are crazy enough to think they can change the world are the ones who do.” — Steve Jobs

That quote lives at the center of everything I do. This work requires that kind of belief — the kind that borders on delusional. But if you don’t believe in what you’re building with your whole body, no one else will.

Looking back, the three most impactful traits in my journey have been discernment, resilience, and an obsessive, wholehearted belief in the mission.

1. Discernment
Before leading RawGirls, I spent over a decade in healthcare — working in both bedside and leadership roles within complex surgical systems. I led multiple departments, developed policies and protocols, and collaborated with interdisciplinary teams to drive meaningful change. That experience taught me how to manage complexity, advocate clearly, and make fast, aligned decisions. In business — just like in healthcare — discernment is everything. For anyone starting out: don’t just move fast, move with clarity. Know what matters. Know what doesn’t. Trust your instincts, but back them with structure.

2. Resilience
You will be underestimated. You will be told no. You will second-guess yourself. The real skill isn’t avoiding obstacles — it’s learning how to keep going without losing yourself in the process. My business is built in a region that wasn’t asking for what I offer — and I show up anyway, every single day. For those early in the game: let rejection refine you, not define you. Stay grounded. Stay clear. Keep going — especially when it’s uncomfortable. That’s where the growth happens.

3. Obsessive Belief in the Mission
There will be slow days. There will be doubt. There will be moments when logic tells you to quit. The only thing that keeps you in it is an unwavering obsession with what you’re building. You have to be all in — mind, body, and spirit. Not because it’s easy, but because you know it matters. I’ve always believed that clean, healing food could be reframed as powerful, elevated, and culture-shifting — and I’ve never let go of that vision, even when the external proof was slow to show up. That belief fuels me through every challenge, every pivot, every next chapter. My advice? Be so grounded in your mission that the noise doesn’t rattle you. Be so obsessed with what you’re building that giving up isn’t an option.

What would you advise – going all in on your strengths or investing on areas where you aren’t as strong to be more well-rounded?

Go all in on your strengths. Double down, then triple down. Your strengths are your edge — and in a crowded world, edge matters more than balance. The truth is, no one builds something unforgettable by being good at everything. You build something unforgettable by being unapologetically excellent at a few things that light you up.

That’s been true in my journey over and over. I know what I bring to the table — vision, energy, innovation, and the ability to lead with clarity under pressure. That’s the skillset that helped me thrive in surgical leadership roles in healthcare, and it’s the same core that fuels how I run RawGirls. I’m not trying to be an accountant, or a website developer, or a logistics analyst. I understand those lanes — but I don’t live in them. I surround myself with people who are gifted in the areas I’m not. That’s not a weakness — it’s strategy.

That said, I believe in emotional range. You can lean into your strengths without being rigid. I’ve had to learn how to slow down, how to delegate, how to receive help — all areas that didn’t come naturally to me. But I didn’t focus on those things because I wanted to be more “well-rounded.” I focused on them because they made my strengths more effective.

My advice: know your genius and protect it. Let other people fill the gaps, and stay obsessed with what you’re brilliant at. Growth doesn’t come from sanding down your edges — it comes from sharpening the ones that matter.

Contact Info:

• Website: https://raw-girls.com/
• Instagram: https://www.instagram.com/rawgirls_usa/
• Facebook: https://www.facebook.com/rawgirlsmemphis/
• Linkedin: https://www.linkedin.com/company/raw-girls/
• Yelp: https://www.yelp.com/biz/raw-girls-memphis

Image Credits

Photos by Sprinkle Creative