We were lucky to catch up with Lauren B. recently and have shared our conversation below.
Lauren B., thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?
My resilience is deeply rooted in a combination of personal experiences, the unwavering support of my family and friends, and the challenges I’ve faced throughout the journey of building Lauren B. Beauty. Each obstacle and setback has been a learning opportunity, teaching me the value of persistence, adaptability, and the importance of maintaining a clear vision.
Growing up, I was inspired by the entrepreneurial spirit of those around me. Their determination in the face of adversity taught me that resilience isn’t just about bouncing back; it’s about pushing forward with even more strength and wisdom.
Furthermore, the feedback and encouragement from our customers have been invaluable. Knowing that we are creating products that people love and believe in fuels my drive and resilience. It’s a constant reminder that every challenge is worth overcoming for the sake of our mission to deliver beauty products that are not only high-quality but also ethically made and environmentally friendly.
Lastly, my passion for what I do is a significant source of my resilience. The beauty industry is constantly evolving, and staying ahead requires a blend of innovation, creativity, and tenacity. My love for this work and the impact it has keeps me motivated to navigate the ups and downs with a positive outlook.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
At Lauren B. Beauty, we specialize in creating luxury nail polish and beauty products that are not only beautiful and long-lasting but also vegan, cruelty-free, and made without harmful ingredients. Our mission is to provide a healthier, ethical alternative in the beauty industry, allowing our customers to enjoy high-quality, luxurious products without compromising their health or ethical standards.
What excites me the most about our work is the constant innovation and the ability to blend art, science, and sustainability. We’re not just creating beauty products; we’re crafting experiences that encourage self-expression and enhance personal beauty in a way that’s in harmony with the planet and our values. This commitment to innovation, quality, and ethics sets us apart and is at the heart of everything we do.
We are also deeply committed to community engagement and environmental sustainability. From our packaging to our production processes, we strive to minimize our environmental impact and support community initiatives that align with our values.
In terms of what’s new and exciting, we are thrilled about our upcoming product launches that include a new line of nail polishes inspired by the latest fashion trends and seasonal colors. Additionally, we are expanding our hand care range to include more products that complement our nail care line, all formulated with natural, nourishing ingredients that cater to a variety of skin types.
Furthermore, we are excited about our involvement in several upcoming beauty and wellness events where we will showcase our latest products and share our vision for a more sustainable and ethical beauty industry. These events are a fantastic opportunity for us to connect with our community, receive direct feedback, and share our passion for beauty and wellness.
We invite everyone to join us on this journey, whether by trying our products, participating in our events, or joining the conversation about sustainability and ethics in beauty. At Lauren B. Beauty, we believe that beauty should be a source of joy and empowerment, and we are dedicated to making that a reality for all our customers
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Being resilient, educated in your industry, and having the ability to innovate—whether in product development, marketing strategies, or business processes.
For those starting their journey, my advice is to cultivate these qualities and skills with intention. Build resilience by setting realistic expectations and practicing self-care. Deepen your industry knowledge through constant learning and networking. Foster innovation by staying curious and open to new ideas. Remember, success is a journey filled with learning and growth opportunities. Embrace it with passion, and don’t be afraid to carve your own path.
Who is your ideal client or what sort of characteristics would make someone an ideal client for you?
Our ideal client at Lauren B. Beauty is someone who values not only the aesthetic benefits of beauty products but also their ethical and environmental impact. This person is conscious of their choices, preferring products that are vegan, cruelty-free, and free from harmful chemicals, without compromising on quality or luxury. They appreciate the importance of self-care and see beauty as a way to express their individuality and personal values.
Someone who is eco conscious, health aware, appreciates quality, ethical and trendy. To cater to our ideal client, we continue to develop products and initiatives that resonate with these characteristics. We believe that by focusing on these values, we can create a strong, loyal customer base that feels represented and supported by our brand.
Contact Info:
- Website: Laurenbbeauty.com
- Instagram: Laurenbbeauty
- Facebook: https://www.facebook.com/LaurenBBeauty
- Linkedin: https://www.linkedin.com/in/lauren-berkovitz-b58a13a/
- Twitter: Laurenbbty
- Youtube: Laurenbbeauty
