Meet Lauren Caggiano

Alright – so today we’ve got the honor of introducing you to Lauren Caggiano. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, so we’re so thrilled to have Lauren with us today – welcome and maybe we can jump right into it with a question about one of your qualities that we most admire. How did you develop your work ethic? Where do you think you get it from?

I am a proud fourth-generation entrepreneur. My paternal great-grandparents, Martha and James Caggiano, were immigrants from Italy and entrepreneurs in Niagara Falls, N.Y. They owned and operated rental properties catering to tourists.

My grandfather worked for the family tax firm. My father followed suit, owning several businesses in radio and market research. Put simply, it’s in my blood!

Just as my entrepreneurial roots run deep, so does my passion for my work no matter the task at hand. It was never a question of whether I’d work hard, but what the work would look like. My first job was baby-sitting and then I went on to work part-time at Fazoli’s in high school. In college, I completed several internships that led me to my current career path.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I live a hyphenated existence as a creative copywriter/content writer, journalist and French translator — and I wouldn’t have it any other way. I consider myself a Jill of All Trades. I work with clients in all industries, from construction to an all-vegan streaming network (shoutout to UnchainedTV), to help them connect with their audiences. No two days or clients are the same, which is a boon to my ADHD brain.

I love the interpersonal element the most. I always joke that I get paid to ask questions. (It’s the journalist in me!) That said, a lot of my job focused on research. I love to learn about how companies position themselves and what value they bring to the world.

Speaking of the world, I love that I can work virtually anywhere. I have worked from cafes in Paris, the Atlanta airport and taxis in New York.

As AI-generated content becomes more the norm, I differentiate myself by offering content that sounds authentic and prompts action in ways that machines can’t.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

I would say, naturally, the ability to write has served me well. The same goes for being comfortable talking to people from all walks of life. Learning another language (French) has broadened my worldview and inspired my love of international travel.

The best writers are readers. My advice is to read as much as you can. It doesn’t have to be high-brow. What matters is you commit to a reading habit. As far as learning a second language, immersion is really the best path. At 15, I stayed with family in France for two weeks. They spoke limited English and it was life-changing in that way.

What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?

AI has disrupted copywriting and content writing, and not necessarily for the better. At times, I’m competing against technology, not people, per se.

Also, in the face of economic/political uncertainty, some companies have shrunken freelance budgets or brought the work in-house.

Contact Info:

• Website: https://www.lovewriteon.com
• Linkedin: https://www.linkedin.com/in/laurencaggiano/

Image Credits

Rachel Von Stroup of Rachel Von Art LLC