Alright – so today we’ve got the honor of introducing you to Lauren N.. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Lauren, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?
I found my purpose in the first few years after bringing home my first dog, as strange as it may sound. My love for him—and now my second dog as well—has given me a sense of purpose I never knew I needed. Before that, I felt stuck in my growth journey, without a clear path or specific goals in mind.
In the summer of 2020, I started posting pictures of my dog, Remy, on Instagram. A pivotal moment came when I accidentally landed my first travel deal with a large international hotel brand. Taking that trip, while it might seem small to me now, was when I realized the limitless potential of my business. A few years later, what started as a few cute dog pictures turned into the best decision I’ve ever made, leading to over 200 brand deals with companies bigger than I could have ever imagined.
My purpose has become giving my dogs as many incredible experiences as possible. Being able to take Remy and Rio to my family’s coastal hometown, see our old house together, and run along the beach I’d always dreamed of sharing with him meant so much to me. We’ve explored national parks, stayed in luxurious hotels, and visited big cities together. Remy and Rio have seen the Golden Gate Bridge at sunrise, the red rocks of Zion, hot air balloons in Phoenix, and frolicked through Yosemite’s meadows, just in 2024 alone.
My journey with my dogs has not only given me purpose but has also allowed me to create unforgettable memories along the way, and inspiring others to cherish and adventure with their pets has been hugely important to me too!
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
As a social media content creator primarily on Instagram (@whippet_in_vegas), I’ve made it my mission to show pet parents around the world that their dog’s world is as big as they make it!
Through pet-related fashion and travel content, I’ve had the privilege of working with countless brands to showcase their unique offerings to my community of pet owners and lovers. With 10.2k followers and over 14 million views acquired this year alone, I’m proud to have accomplished my goal of inspiring millions of pet parents to include their pets in every aspect of their lives—and to make those moments as meaningful and adventurous as possible.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back, the three qualities that have been most impactful on my journey are passion, consistency, and purpose.
There were times when I faced rejection after rejection in response to my pitches, but I stayed consistent in my efforts, driven by a deep purpose to give my dogs the best life possible and fueled by enough passion to keep me inspired along the way. These qualities helped me push through slower times with my business, and looking back, I can confidently say that 2024 turned out to be a year filled with significant achievements, big goals, and even bigger dreams!
For anyone early in their journey, my advice is this: find a purpose that truly matters to you—it will become your guiding force. Stay consistent, even when progress feels slow, because small steps lead to big results. And arguably most importantly, let your passion fuel you, especially during tough times. It’s what will keep you going when nothing else does.
How can folks who want to work with you connect?
Absolutely! One of my greatest strengths is creating unique campaigns that seamlessly incorporate dogs into non-pet-related brands! It’s actually one of my favorite creative challenges. I’m always looking for innovative and creative brands to collaborate with, whether they’re in hospitality, pet products, fashion, or other niches.
If that sounds like your brand, I’d love to connect! Feel free to reach out via email at [email protected]
Contact Info:
Image Credits
Luis Lunao
Jasberry Media
Marco Trinidad
Theresa Janes Photography
Whippet in Vegas
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