We’re excited to introduce you to the always interesting and insightful Lauren Vlach. We hope you’ll enjoy our conversation with Lauren below.
Lauren, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?
For as long as I can remember, I’ve been drawn to the emotion, beauty, and meaning behind weddings. When I realized I could turn that lifelong passion into a creative career, I knew I had found my purpose. It was while scrolling through TikTok that I discovered the world of wedding day content creation, and it felt like the universe was sending me a sign.
Growing up, I was the kid who couldn’t get enough of wedding shows like Say Yes to the Dress and spent hours crafting wedding boards on Pinterest. Weddings weren’t just events to me, they were emotional, beautiful stories waiting to be told. That storytelling spark never left me, and as someone who was always passionate about photography, videography, and social media, I realized I had all the tools to bring those stories to life in a way that felt fresh, modern, and deeply meaningful. When I saw how naturally those passions could come together in the wedding content creation space, everything clicked.
After gaining hands-on experience working for other wedding content creation businesses in Colorado, I knew it was time to follow my heart fully. In September 2024, I launched my own business as a Colorado wedding content creator to capture love stories with artistry, emotion, and authenticity, all from an iPhone.
Now, as a recently engaged wedding day content creator, my purpose feels even more rooted. Planning my own wedding alongside my amazing fiancée has deepened my understanding of what couples truly want: to feel seen, celebrated, and have every fleeting moment captured. Every wedding I document is a chance to tell a couple’s unique story with care, creativity, and heart. My goal is to create content that helps couples relive the magic of their day, not just once, but for a lifetime.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
At Seal the Deal Socials, I’ve built a brand rooted in storytelling, emotion, and authenticity. As a Colorado wedding content creator, I specialize in short-form iPhone photo and video content that captures your wedding day exactly as it happened: raw, real, and deeply personal. My work is not just about producing content; it’s about preserving the feeling of the day in a format that’s modern, artistic, and instantly shareable.
What makes this work so exciting is how immediate and impactful it is. Imagine waking up the day after your wedding and already having beautifully curated behind-the-scenes content ready to relive and share with your friends and family. I deliver raw footage within 24 hours and edited videos in 48 hours so couples can experience the joy all over again while the excitement of the day is still in the air.
We’re living in the age of social media, and couples today want more than traditional photography and videography coverage. They want Instagram stories, reels, TikToks, and candid moments that reflect the true energy of their day. Wedding content creation has become a vital part of the wedding experience. It allows couples to stay present in the moment, knowing their memories are being thoughtfully captured in real time.
At Seal the Deal Socials, I don’t believe in one-size-fits-all. Every wedding is different, and I tailor my work to reflect the couple’s unique story, style, and personality. As demand for wedding content creation continues to grow, I’m thrilled to be part of a movement that’s redefining how love stories are told.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back, three qualities have been especially impactful in my journey as a wedding content creator. First, the willingness to learn from others played a huge role in my growth. I gave myself every opportunity to succeed by reaching out to professionals who were more knowledgeable than me, whether that was planners, photographers, or other wedding content creators. Building those connections and being open to mentorship helped me gain insight, experience, and confidence early on.
Second, I’ve always been committed to creating a luxury experience for my wedding clients from the very first phone call to the moment their gallery is delivered. It’s not just about the content, it’s about how clients feel throughout the entire process. Couples want to know that everyone involved in their day is just as passionate about it as they are. They want vendors they can trust who show up with intention, and who are emotionally invested in the experience. Clear communication, attention to detail, and thoughtful service all add up to an elevated, unforgettable experience that goes far beyond the final deliverables.
Lastly, I’ve learned how important it is to truly respect the significance of a wedding day. This isn’t just another day on the job, it’s one of the most meaningful days in a couple’s life. As a wedding content creator, you’re trusted with preserving memories that can’t be recreated, and that responsibility should never be taken lightly. Every decision, every moment captured, should be guided by that sense of purpose.
Tell us what your ideal client would be like?
My ideal clients are engaged couples and wedding vendors who truly understand the value of capturing authentic moments in real time. For couples, they are excited about reliving their wedding day immediately, wanting aesthetic, short-form content like Instagram stories, reels, and TikToks that reflect their unique love story and can be shared with friends and family right away.
For wedding vendors, whether photographers, planners, or other creatives, my ideal clients are those who recognize the importance of staying visible and relevant in today’s fast-paced, social-media-driven industry. These vendors want to elevate their brand with fresh, behind-the-scenes content but prefer to focus fully on delivering an exceptional experience to their own clients, trusting me to capture those moments that showcase their talents. On wedding days, many vendors find it difficult to gather quality content for their social media, often leaving them with little to no material to showcase their work and the magic they helped create.
As a Colorado wedding content creator, I work best with people who value storytelling, a cinematic, and documentary approach. Whether you’re an engaged couple eager to share your wedding journey or a wedding professional looking to boost your marketing with captivating content, I’m here to capture meaningful, shareable moments that truly reflect your story.
Contact Info:
- Website: https://sealthedealsocials.com/
- Instagram: https://www.instagram.com/sealthedealsocials?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
- Other: Tiktok: https://www.tiktok.com/@sealthedealsocials?is_from_webapp=1&sender_device=pc
Image Credits
Ashley Taylor Photo
InstagramL @ashley_taylorphotography
so if you or someone you know deserves recognition please let us know here.
